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Dairy Farmers of America Beverage and Nutrition EUC Marketing Specialist in Kansas City, Kansas

Position : Beverage and Nutrition EUC Marketing Specialist

Location : Kansas City, Kansas

Requisition ID: : 19704

General Purpose:

Develop and execute effective marketing campaigns aligned with the Ingredient Solutions short- and medium-term demand generation strategies in the assigned end use category (EUC). Serve as the subject matter expert for all things related to the beverage and nutrition category, including consumer trends, market analysis, and product knowledge, pipeline execution, and innovation pipeline support. Connect closely with cross-functional team members to design and execute marketing initiatives, meeting established objectives and metrics. Understand and apply key business priorities and processes to integrate across the business. Establish, track, and report on key performance indicators (KPIs) tied to area of responsibility and link these KPIs to divisional goals.

Job Duties and Responsibilities:

Specific to strategy:

  • Support planning, strategy, and execution of assigned area of responsibility (category applications, category communications, etc.)

  • Assist in the development of EUC strategies that enable achievement of sales goals and financial targets

  • Partner with cross-functional teams to capture and analyze category/customer insights that drive capability strategies and implement strategies in the marketplace

  • Partner with sales and R&D teams to align strategies to customer needs and to provide high-quality sales support (selling tools, trend presentations, etc.), ensuring alignment and consistency across the DFA Ingredient Solutions division

  • Coordinate with other DFA divisions, as requested, to provide marketing resource support on behalf of DFA Ingredient Solutions

  • Assist in the development of customer and market segmentation strategies through customer analysis, global market analysis, and associated capability offerings

  • Provide support and insights to build account plans for strategic accounts

Specific to category applications:

  • Support portfolio management of Beverage and Nutrition EUC, from concept to implementation

  • Collaborate with Business Development Director and Sales Managers to develop and implement portfolio gap analysis and new product introductions

  • Support innovation pipeline

  • Lead ideation and conceptualization of innovation projects

Specific to category communications:

  • Utilize tools, reporting, and dashboard mechanisms to evaluate and communicate marketing tactic performance

  • Support and coordinate and build presentations for customer connectivity activities, including capability/concept meetings, customer market presentations, and customer visits. Travel and present on occasion

  • Monitor food trends on social media, news, ecommerce outlets, traditional grocery outlets, food influencers, chefs, restaurants that are related to our international focus and capabilities

  • Maintain master content marketing calendar and create marketing materials, such as product collateral, sales enablement tools and thought leadership, while enduring brand guidelines are met

  • Write, proofread, and edit creative and technical content across different mediums

  • Build, execute, and report on email campaigns within Pardot

  • Support in screening and qualifying marketing leads for sales or ecommerce hand-off

  • Execute industry relations activities as directed (i.e., trade shows, conferences, events, and meetings)

  • Prepare marketing activity reports and metrics for measuring program success

  • Partner with Corporate Communications and Market Insights when required

  • Participate in training sessions, meetings, skill building, and professional development classes

  • The requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required. Other duties may be assigned.

Minimum Requirements:

Education and Experience

  • Bachelor’s degree in Marketing/Business; MBA preferred

  • 5 to 8 years of marketing experience, including demonstrated project management skills or experience

  • Certification and/or License – N/A

Knowledge, Skills and Abilities

  • Strong interpersonal, written, and oral communication skills

  • Self-directed with a strong work ethic and a sense of urgency

  • Proficient in MS Word, Excel, and PowerPoint

  • Proficient at managing marketing insights databases

  • Able to learn skills necessary to navigate additional informational systems

  • Able to lead cross-functional project team

  • Able to multi-task activities with shifting priorities

  • Able to independently lead and manage projects

  • Able to create strong, positive cross-functional relationships

  • Must be able to read, write and speak English


15%-25% (1-2 times per quarter)

We offer healthcare benefits that start on the first of the month including medical, dental, vision and life insurance. All full time employees are immediately eligible for participation in the 401k program with company match. DFA also promotes work/life balance with paid time off, sick time and holiday pay.

Salary: $80k-$100k based on experience

An Equal Opportunity Employer