Danaher Corporation Manager Global Market & Competitor Intelligence in Kansas City, Kansas
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Beckman Coulter Diagnostics, an operating company of Danaher Corporation, is recruiting for a Manager, Global Marketing and Competitive Intelligence.
This role can be Remote based.
As Manager of Global Strategic Marketing Initiatives, you will be responsible for communicating the evolving market position and quarterly financial performances of the top global in-vitro diagnostic manufacturers by geography and key product segments to our executive management team.
This includes providing quarterly reports and analytics to deliver insights on market share expansion & decline across key product and market segments.
You will also aid in the company’s understanding of external market forces, such as Telehealth, on both organic and inorganic growth opportunities and business risk.
In partnership with leaders from across the business units and global/regional commercial organizations, you will work cross-functionally to incorporate market segmentation and analysis into the creation of new product launch forecasts, ensuring forecasts are firmly rooted in the relevant segments that support future growth.
Wondering what’s within Beckman Coulter? Take a closer look.
Join a team where you can be heard, be supported, and always be yourself. At Beckman Coulter, a Danaher company, we’re building a culture that celebrates backgrounds, experiences, and perspectives of all our associates.
Our work helps improve millions of lives. We hope you’ll see yourself here, too!
In this role, you will have the opportunity to:
Evaluate current marketplace dynamics including market potential & competitor activity within the invitro diagnostic market. Perform industry trend analysis, customer segment analysis, market share and competitive analysis.
Build & maintain the quarterly executive market & competitor reporting package through utilizing our Global Market Model, including competitor, product segment, and geographic trends across the IVD industry.
Prepare market and competitor summary reports of findings, illustrating data graphically and translating sophisticated findings into written text.
Provide market insights and analysis for market and business development opportunities including exploration and piloting of new business models.
Lead all aspects of the incorporation our Global Market Model into both new product launch & long-term portfolio planning initiatives.
Research and analyze relevant competitor, customer, and partner information to support product launch segmentation & decision making in the commercialization process to aid in maximizing market opportunities at launch, penetration strategies, and maximizing new product return on investment.
Work with regional marketing and commercial teams to follow marketplace trends, technology adoption, competitive activity, and customer needs.
Develop global IVD market analysis & competitive intelligence to support Beckman Coulter’s annual strategic plan process.
Bachelor’s degree in a related field with 9+ years of experience or Masters degree with 7+ years of experience or Doctoral degree with 4+ years of experience.
Proven knowledge of how products are marketed and sold into US healthcare systems.
Proven command of financial planning and reporting, as well as of market and competitor segmentation methodologies.
Experience developing sophisticated, segmented, global market models through integration of the multiple data sources and the systems for regular updates and executive reporting.
Ability to interpret large amounts of data to commercially insightful & objective competitive and business analysis for executive management audience.
Excellent interpersonal communications and influencing, executive presence and experience in execution of global projects, working across multiple cultures and time zones.
It would be a plus if you also possess previous experience in:
Expertise in US diagnostic / IVD industry
Knowledge of GPOs and distribution channels
Beckman Coulter, a Danaher company, offers a broad array of comprehensive, competitive benefit programs that add value to associates’ and their families’ lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job.
At Beckman Coulter, we’re driven by a sense of wonder for what we can create—and what we can become. Here, you’ll accelerate your career while driving innovation that improves lives. You’ll work hard and try new things, with guidance from committed leaders, powerful DBS tools Danaher Business System (https://www.danaher.com/how-we-work/danaher-business-system) , and the support of a global organization. As part of the Danaher family of 67,000 associates across the globe, your possibilities for growth and development are unparalleled.
We believe that creativity and innovation thrive when the most diverse set of voices are heard, and that’s why we’re taking concrete steps to ensure that we’re fostering an inclusive and engaging workplace for our team. If you’d like to learn more, read stories from our associates on our Careers Blog (https://jobs.danaher.com/global/en/blog) or contact one of our recruiters.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .