Job Information
Synchrony VP, Business Development Marketing in Kansas City, Kansas
Job Description:
Role Summary/Purpose:
The VP, Business Development Marketing will represent the marketing and growth organization in assigned platforms in all aspects of the business development process. Working collaboratively with the business development, pricing, technology, credit, and growth organizations, this individual will develop and implement strategies and tactics to achieve Synchrony new business growth metrics as well try to win and launch new deals.
Our Way of Working
We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities:
Lead marketing efforts from RFP development, ideation, value prop recommendations, and portfolio growth drivers for all assigned platforms' new prospects in pipeline.
Partner with client teams to renew existing partnerships
Lead and develop team of marketing professionals.
Partner closely with platform CMOs and platform BD leader. Interact at senior levels of Synchrony and prospect organizations.
Develop ground up marketing plan for prospect, including projected growth metrics and marketing funding.
Understand and incorporate the prospect's key business objectives, strategic vision, and marketing calendar into the sales process to achieve set objectives.
Cross functionally lead the management presentation process including demo development, research, video production, PowerPoint presentation, and creative execution.
Evolve Synchrony's storytelling in the business development process to align with roadmap capabilities and next gen growth
Align with Consumer Engagement and Brand teams to integrate business cases, branding, insights, digital CX, and ACE initiatives into deal discussions and materials
Upon notification of program win, lead initial marketing program launch activities until the program client team is hired and in place.
Serve as platform marketing SME in prospect working sessions to address prospects' marketing and growth questions
Present and represent Synchrony in management presentation process on occasion
Perform other duties and/or special projects as assigned
Qualifications/Requirements:
Bachelor's Degre; OR in lieu of degree, a minimum of 11 years of Business Development or Marketing experience in the financial services industry
8+ years of Client Marketing or Business Development Marketing experience in the financial services industry
5+ years of experience to include:
Experience with marketing, organizational, and decision-making responsibilities
Understanding of business development processes
Cross functional team leadership experience
Desired Characteristics:
Advanced degree (MS, MBA).
Experience with PLCC and co-brand products
Outstanding communications and relationship building skills with ability to influence up to internal and external C-Suite
Strong cross-functional aptitude across finance, tech, credit, marketing, and growth organizations to speak holistically about Synchrony's differentiators
Strategic thinking with ability to develop and implement actionable plans to drive business results.
Consumer finance experience and related industry experience. Familiarity with value proposition and/or new product development processes, from concept innovation through go-to-market execution.
Direct marketing experience with both acquisition and loyalty/lifecycle channels.
Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information.
Demonstrated growth marketing leadership skills (analytic and creative) with significant exposure to consumer facing programs/products.
Outstanding presentation skills - written and oral.
Exceptional project and time management skills as this role is extremely deadline driven.
Positive energy with resilience to work through ambiguity and deal losses
Experience managing organizations and other professionals with a minimum of 3 years of managerial responsibility.
Collaborative style and approach with comfort working in a matrixed, decentralized structure.
Strong PC proficiency (MS Office Suite) or comparable software applications.
Grade/Level: 14
The salary range for this position is 150,000.00 - 250,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing