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Synchrony VP, Specialty Retail Marketing Leader in Kansas City, Kansas

Job Description:

Role Summary/Purpose:

The VP, Specialty Retail Marketing Leader will lead the marketing organization for retail financing programs in the specialty retail industry with a focus on the development and implementation of marketing strategies and tactics to achieve our retail partner's business objectives and Synchrony growth metrics. This position works collaboratively with the Synchrony sales organization and our retail partner's organization to drive incremental cardholder growth and card usage. This role will have responsibility for developing and leading direct reports.

We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

  • Partner with business and client team to lead, develop, implement, and monitor dynamic annual growth strategies and plans.

  • Lead and develop new client financing program value propositions and go to market strategies.

  • Establish and develop key relationships at senior levels of client organizations.

  • Understand and incorporate clients' key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives.

  • Optimize marketing spend and pursue additional funds to meet growth goals.

  • Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments.

  • Manage all aspects of the value proposition, including acquisition offers, lifecycle campaigns, loyalty programs as well as tracking industry trends, competitor's and customer experience metrics. Ensure program profitability and penetration through continued enhancements.

  • Drive programs to effectively work in an multi-channel environment. Ensure digital assets are in place and optimized. Push for cutting edge thinking and agenda.

  • Monitor & manage performance of all key credit and marketing metrics vs. plan.

  • Assist in the development of the Synchrony Financial planning cycle.

  • Lead and develop a team of direct reports.

  • Perform other duties and/or special projects as assigned.


  • Bachelor's degree or, in lieu of a degree, a high school diploma/GED and 15 years of marketing experience

  • A minimum of 10 years of marketing experience, preferably in credit card or financial services to include (can be concurrent):

  • 10 years of growth marketing leadership with exposure to consumer-facing programs and products

  • 8 years of experience with developing and delivering financial services products via digital channels

  • Demonstrated successful people leadership experience

  • Direct marketing experience with both acquisition and loyalty/lifecycle channels.

  • Experience developing/executing customized value propositions

  • Ability to fully diagnose a market and identify growth opportunities

  • Digital marketing expertise in paid and owned channels

  • Ability to build business cases and balance metrics/creativity to influence GM and client C-Suite

  • Skilled at using data to drive business decisions; experience working with client data-share initiatives desirable

  • Ability to diagnose and stop work processes with low ROI as well as elevate high ROI initiatives

  • Ability to travel as needed (25%)

Desired Characteristics:

  • Advanced degree (MS, MBA).

  • Demonstrated project management skills.

  • Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information.

  • Ability to manage and motivate marketing staff to attain high levels of performance

  • Experience in the specialty retail industry including: music, gaming and specialty clothing brands

Grade/Level: 14

The salary range for this position is 150,000.00 - 250,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

  • You must be 18 years or older

  • You must have a high school diploma or equivalent

  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

  • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

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