MasterCard Marketing Operations Analyst in Kansas
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion (https://www.mastercard.us/en-us/vision/who-we-are/diversity-inclusion.html) for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.
Marketing Operations Analyst
The RiskRecon team is looking for a Marketing Operations Analyst to make our operations faster, smarter and more impactful. This role will assist with the implementation and data analysis of marketing strategies. You will design and implement scalable processes that ensure best practices in demand generation and database management, leading to an improved buyer experience. You will also conduct data analyses to increase visibility into campaign performance and inform strategic business decisions.
-Partner with team members to plan, launch and analyze the success of campaigns
-Establish closed-loop reporting to understand how our inbound marketing activity converts to customers - and to continually refine our process
-Identify and execute on opportunities for process improvement and automation
-Be the SME / power-user of our marketing automation platform (HubSpot), CRM (Salesforce) and Google Analytics
Increase the volume of marketing qualified leads by optimizing our automation and lead nurturing process through email, content and social channels
Manage and improve SEO performance
Manage the strategy and setup of all paid campaigns; measure and optimize our paid marketing (i.e. Google Analytics)
Thrive in a fast-paced environment, while managing multiple projects at once
Due to COVID-19, most of our employees are working from home. We’ve implemented a virtual hiring process and continue to interview candidates by phone or video and are onboarding new hires remotely. We value the safety of each member of our community because we know we’re all in this together.
Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law.
If you require accommodations or assistance to complete the online application process, please contact email@example.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Requisition ID: R-128994