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Legends Hospitality Premium Sales Manager in Lawrence, Kansas



Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.


A true partnership on every level. That’s what Legends forges with each and every team, stadium, athletic director, and owner we serve to strengthen sales and partnership results as a team effort. As an extension of your team, our sales experts work diligently with your management and staff to create solutions and programs that are always fully custom to your needs and goals. Look to us to delve deep to understand your values, your market and your target audience – help you solve problems, and ultimately deliver the right game plan to drive your organization forward.


Kansas Athletics and Legends, a global premium experiences company, have announced a comprehensive, long-term partnership focused on reimagining the fan experience as part of the expansive renovation of iconic Allen Fieldhouse and the transformation of David Booth Kansas Memorial Stadium.

Allen Fieldhouse, the premier venue in college basketball, will soon undergo a series of renovations that will include upgraded fan experience amenities and reimagined and expanded premium hospitality spaces. David Booth Kansas Memorial Stadium is part of a transformational multi-use development project to create a north gateway entrance to the University of Kansas campus.

As part of the overarching agreement, Legends will work in partnership with Kansas Athletics to optimize revenue generation and curate experiences for all Jayhawk fans. With a data-driven approach, Legends will oversee premium product development, pricing, and sales as part of the projects, as well as manage overall premium seating, ticket sales, annual fund donations, marketing strategy, and business intelligence for all ticketed sporting events.


The Premium Sales Manager is primarily responsible for driving revenue and hitting sales goals, and will lead new business generation in the premium seating areas of new Suites, Loge Box, and Club Seating associated the Kansas Athletics venues. The Premium Sales Manager is responsible for engaging and converting existing Kansas Athletic donors and ticket holders, while also identifying new prospects interested in purchasing premium seating. This position will be focused on prospecting, appointment setting, executing on-campus and out of office sales presentations and securing premium seating commitments.

The Premium Sales Manager should be results driven, possess an optimistic team-first attitude and a desire to be the best. The Premium Sales Manager will also support sales through season, group, corporate hospitality and premium seating packages for the Kansas football, men’s basketball, and women’s basketball programs. We are seeking an experienced team member with a positive, results-oriented approach to sales and VIP experiences, who can communicate clearly across all platforms and work diligently to identify and convert new ticket members. The Premium Sales Manager will work under the guidance of the Vice President, Premium, Ticketing & Fundraising.


  • Execute face-to-face meetings, both on and off campus, to share overview of project, new premium seating opportunities and secure seating commitments

  • Perform accurate and skilled deal closings

  • Utilize the Preview Center to host on-campus sales presentations.

  • Prospect and cultivate new sales leads through creative lead generation methods, as well as follow up on leads provided by partner organization

  • Conduct sales conversations via phone presentations, in-office meetings/sales center presentations, and meetings at stadium.

  • Entertain and nurture relationships with clients and prospects through creative means including but not limited to: networking events, speaking engagements, one-on-one dinners/lunches, prospect sampling at games, seat visits at games, open houses at stadium, and outside meetings.

  • Provide high end service for our Premium Season Ticket Holders, including but not limited to: renewals, collection of payments, receiving executed seating contracts, cross selling as needed.

  • Enter all pertinent prospect and customer information in CRM platform for efficient reporting and historical purposes

  • Meet or exceed all individual and team new business sales goals associated with the new premium seating products

  • Serve as the expert both internally amongst Kansas Athletics and externally with all sales prospects on all elements of the various stadium enhancements and premium seating amenities.

  • Must be willing to work non-traditional hours, weekends, events and game days

  • The candidate will be accountable for certain levels of activity (calls made/appointments set) and goals


To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • Bachelor’s Degree

  • 4+ years of prior sales experience is preferred

  • Prior experience selling five and six figure deals in the professional or collegiate sports and entertainment industry is preferred.

  • Prospect and cultivate new sales leads through creative lead generation methods, as well as follow up on leads provided by partner organization

  • Excellent relationship building and interpersonal skills, with the ability to interact comfortably and effectively with internal and external clients at all levels of an organization

  • Excellent interpersonal verbal and written communication skills a must

  • Ability to work in a fast-paced environment and manage multiple tasks simultaneously while remaining organized, efficient and calm under pressure

  • Ability to prioritize and meet competing deadlines independently

  • Proven ability to work collaboratively in a team-oriented environment

  • Proficient in software programs including Salesforce CRM and Paciolan

  • Effectively communicate with donors and C-level clients

  • Resourceful, innovative and forward thinking

  • Ability to generate new business from companies and individuals not currently supporting Kansas Athletics.

  • Ability to handle heavy volume of outbound and inbound phone calls and emails

  • Strong time management and organizational skills with an attention to detail

  • Candidate should possess an optimistic team-first attitude, as well as a competitive desire to be the best


Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.


Location: On site

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.




  • CRM: Expert

  • Sales: Expert



  • Bachelors or better in Other

Licenses & Certifications


  • Certified Manager