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American Academy of Family Physicians Director, Core Content & Content Strategy in Leawood, Kansas

Thank you for your interest in careers at AAFP!

The American Academy of Family Physicians and its chapters proudly represent more than 130,000 family physician, resident, and medical student members. Family physicians play a critical role in improving the health of patients, families, and communities across the United States.

The AAFP is committed to helping family physicians improve the health of Americans by advancing the specialty of family medicine, saving members time, and maximizing the value of membership . Our focus every day is to help family physicians spend more time doing what they do best: providing quality and cost-effective patient care. The AAFP delivers value to its members through each of its strategic priorities.


HOURS: Monday-Friday (Hybrid)

Additional hours as needed

TRAVEL: Possible 7-10 days travel annually

Job Description

When you join the American Academy of Family Physicians (AAFP), you become at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt and you’re part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP.


The Director will lead a team of content writers and strategists who are responsible for developing and applying content family physicians need to provide high quality, comprehensive patient care. The Content Director is a collaborative, creative leader with experience creating content for a variety of channels. They are comfortable asking questions, exploring new opportunities, and connecting dots across the organization and across content areas to maximize the effectiveness of information and resources. They see value in and practice the COPE method: Create Once, Publish Everywhere-repurposing content with appropriate modification for use across channels to reach various segments.

Key responsibilities include:

Develops and implements a comprehensive content strategy that aligns with the organization’s strategic plan and reflects the AAFP brand. Facilitates the development and use of content in accordance with the content strategy.

Leads, manages and mentors a diverse team of content strategist, writers, editors and managers. Assesses and builds skills to respond to emerging channels and changing content needs. Coaches team members for performance.

Continuously improves content through audits, measurement, optimization and process improvements. Ensures effective content governance is in place to facilitate content strategy, content creation and continuous improvement. Tracks reader response and trends in the larger world, forecasts and interprets what these trends will mean for the organization.

Cultivates and maintains strong, collaborative relationships with internal teams and colleagues. Leads communication planning and execution on key projects that have broad member impact.

Drives organizational revenue by delivering member value and thereby member retention through content. Builds a results-oriented culture in the core content and content strategy team, encouraging ownership for membership and organizational health among team members.

Other duties as assigned.



Requires a bachelor’s degree in communications, marketing, or related area (or through equivalent work experience), plus a minimum of six to ten years related work experience.

Required skills for success include:

  • Excellent written and verbal communication skills consistent with communications and consulting role, including persuasion and thought leadership.

  • Strong critical thinking and problem-solving skills.

  • Experience developing and presenting recommendations for content assets and communications across multiple channels in support of strategic objectives.

  • Publishing experience in digital channels, including principles of information architecture, componentized content management systems, syndication, and SEO best practices.

  • Project management, relationship management, time management.

  • Message and user journey mapping. Demonstrated success developing editorial plans, messaging and key messages, and content strategy frameworks.

At the AAFP we are committed to diversity and creating an inclusive environment for all employees.

We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity/expression, pregnancy, marital status, religion, physical or mental disability, military/veteran status, or any other protected status.

EEO Employer/Vets/Disabled

For the Hearing Impaired our TTY number is: (913) 906-6333

We thank all respondents for their interest in AAFP.

Interested in this position? Apply on-line and create a personal candidate account!

Current Employees of AAFP - Please use the internal careers portal to apply for positions.

Helping Family Physicians Advance Health

Why work for us?

The work of the AAFP serves family physicians so they can best care for their patients and communities. Our work is driven by this mission.

Employment Strategy

Attracting good people, and keeping them, is essential to the strategy of a successful organization. We recognize that our success depends on the quality of our staff. We need to attract talented, qualified professionals and provide them with opportunities for advancement in all aspects of their professional life.

Our Staff Model our Organization's Values and Culture

  • Service-oriented

  • Takes Ownership

  • Collaborative

  • Outcome-focused

  • Transparent

  • Innovative

  • Balanced

All AAFP work locations and the entire Leawood campus are tobacco free workplaces.

Visit our website (https://www.aafp.org/home.html) for more information about the AAFP