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American Academy of Family Physicians Manager, Marketing Strategy in Leawood, Kansas

Thank you for your interest in careers at AAFP!

The American Academy of Family Physicians and its chapters proudly represent more than 133,500 family physician, resident, and medical student members. Family physicians play a critical role in improving the health of patients, families, and communities across the United States.

The AAFP is committed to helping family physicians improve the health of Americans by advancing the specialty of family medicine, saving members time, and maximizing the value of membership . Our focus every day is to help family physicians spend more time doing what they do best: providing quality and cost-effective patient care. The AAFP delivers value to its members through each of its strategic priorities.

EEO Employer/VETS/Disabled

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Minorities are encouraged to apply. We thank all respondents for their interest in AAFP.

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Current Employees of AAFP - Please use the internal careers portal to apply for positions.


Approximately 5 days travel per year

Job Description

This position is responsible for the development, management, implementation and measurement of integrated strategic marketing plans to support membership as well as achieve desired product and program results. This includes defining marketing strategies and tactics that meet or exceed defined business goals and objectives. This position will report to the Senior Manager, Marketing Strategy and will be responsible for managing a team comprised of a Marketing Manager, Marketing Strategist and/or Marketing Specialist.

Specific aspects include:

  • Develop and deploy annual marketing plans including marketing strategy, messaging, tactics, timing and budget.

  • Be a trusted advisor to Academy Business Area team members by establishing a strong understanding of their business including target audience, business environment and performance measures.

  • Develop concise and inspiring creative/project briefs to drive work that is strategically sound, creatively compelling and delivers the desired business results.

  • Collaborate with the Integrated Marketing Communications team to develop marketing activities (ex. direct mail, advertising, email, etc.) that are clear, compelling, impactful and achieve the strategic objectives and results.

  • Monitor and evaluate performance metrics to ensure marketing effectiveness.

  • Seek and evaluate new product/program opportunities on a regular basis to drive innovation and growth.

  • Other duties as assigned.


Bachelor’s degree in marketing or other related field plus at least six years of related work experience. Excellent verbal and written communication, analytical, and negotiation skills. Must be able to plan, organize, and have a high level of detail orientation and follow through. Ability to make presentations to a multitude of audiences and the ability to successfully influence at all levels of an organization. Effective time management skills, problem solving abilities and the ability to multi-task. Self-starter with heightened sense of urgency and ability to thrive in a fast-paced environment. Ability to ask meaningful questions and effectively probe to uncover/understand business needs and opportunities. Ability to work collaboratively across teams to successfully achieve results. Excellent interpersonal skills and proven positive people management.

Helping Family Physicians Advance Health

Why work for us?

The work of the AAFP serves family physicians so they can best care for their patients and communities. Our work is driven by this mission.

Employment Strategy

Attracting good people, and keeping them, is essential to the strategy of a successful organization. We recognize that our success depends on the quality of our staff. We need to attract talented, qualified professionals and provide them with opportunities for advancement in all aspects of their professional life.

Our Staff Model our Organization's Values and Culture

  • Service-oriented

  • Takes Ownership

  • Collaborative

  • Outcome-focused

  • Transparent

  • Innovative

  • Balanced

All AAFP work locations and the entire Leawood campus are tobacco free workplaces.

See our career page (https://www.aafp.org/careers/at-aafp/careers.html) for more information about the AAFP