Job Information
American Academy of Family Physicians Manager, Product Marketing Strategy (Education) in Leawood, Kansas
Thank you for your interest in careers at AAFP!
The American Academy of Family Physicians and its chapters proudly represent more than 130,000 family physician, resident, and medical student members. Family physicians play a critical role in improving the health of patients, families, and communities across the United States.
The AAFP is committed to helping family physicians improve the health of Americans by advancing the specialty of family medicine, saving members time, and maximizing the value of membership . Our focus every day is to help family physicians spend more time doing what they do best: providing quality and cost-effective patient care. The AAFP delivers value to its members through each of its strategic priorities.
Summary
HOURS: Monday – Friday (hybrid)
Additional hours as needed
TRAVEL: 5-10 days travel per year
Job Description
When you join the American Academy of Family Physicians (AAFP), you become at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt and you’re part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP.
SUMMARY OF RESPONSIBILITIES:
The Manager, Product Marketing Strategy (Education) is responsible for defining business/marketing plans and the strategic roadmap that will meet or exceed the organization’s non-dues revenue objectives/goals for continuing medical education. Develop, manage, implement, and monitor the success of integrated strategic marketing plans and tactics targeted to appropriate audiences—this to include both B2C and B2B marketing approaches. Provide collaborative and marketing support to the assigned Business Areas and/or products within the Academy. This position will report to the Director, Product Marketing Strategy and will be responsible for supervising two team members who provide product marketing support for go-to-market launch and promotion.
Specific aspects include:
Work collaboratively with Education stakeholders to establish a strong understanding of the Academy’s educational objectives, competitive/market environment and segment needs.
Create a multiyear business plan and strategic roadmap to drive product evolution/innovation and meet/exceed defined revenue projections.
Develop and deploy annual marketing plans including marketing strategy, messaging, tactics, timing and budget.
Manage and mentor direct reports to create, implement and assess tactical plans to meet or exceed business goals and objectives. Analyze existing marketing strategies to identify new opportunities.
Collaborate with other members of the Marketing + Communications team to develop compelling and targeted creative that is strategically sound and delivers the desired business results.
Define key performance indicators (KPIs) and track product/marketing success. Analyze data to make informed decisions and optimize product performance.
Seek and evaluate new product/program opportunities on a regular basis to drive innovation and growth.
Other duties as assigned.
REQUIREMENTS:
Bachelor’s degree in marketing, product marketing or other related field plus at least six years of related Education Product Marketing work experience. MBA preferred.
Ability to ask meaningful questions and effectively probe to uncover/understand business needs and opportunities. Proven track record of turning these insights into plans and result-oriented action.
Proven history as effective people/team management.
Ability to work collaboratively across teams to successfully achieve results.
Ability to successfully influence at all levels of an organization and to make presentations to a multitude of audiences.
Excellent interpersonal, verbal and written communication, analytical, and negotiation skills.
Effective time management skills, problem solving abilities and the ability to multi-task.
Self-starter with heightened sense of urgency and ability to thrive in a fast-paced environment.
#LI-Hybrid
At the AAFP we are committed to diversity and creating an inclusive environment for all employees.
We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity/expression, pregnancy, marital status, religion, physical or mental disability, military/veteran status, or any other protected status.
EEO Employer/Vets/Disabled
For the Hearing Impaired our TTY number is: (913) 906-6333
We thank all respondents for their interest in AAFP.
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Helping Family Physicians Advance Health
Why work for us?
The work of the AAFP serves family physicians so they can best care for their patients and communities. Our work is driven by this mission.
Employment Strategy
Attracting good people, and keeping them, is essential to the strategy of a successful organization. We recognize that our success depends on the quality of our staff. We need to attract talented, qualified professionals and provide them with opportunities for advancement in all aspects of their professional life.
Our Staff Model our Organization's Values and Culture
Service-oriented
Takes Ownership
Collaborative
Outcome-focused
Transparent
Innovative
Balanced
All AAFP work locations and the entire Leawood campus are tobacco free workplaces.
Visit our website (https://www.aafp.org/home.html) for more information about the AAFP