Job Information
American Academy of Family Physicians Marketing & Communications Program Manager in Leawood, Kansas
Thank you for your interest in careers at AAFP!
The American Academy of Family Physicians and its chapters proudly represent more than 130,000 family physician, resident, and medical student members. Family physicians play a critical role in improving the health of patients, families, and communities across the United States.
The AAFP is committed to helping family physicians improve the health of Americans by advancing the specialty of family medicine, saving members time, and maximizing the value of membership . Our focus every day is to help family physicians spend more time doing what they do best: providing quality and cost-effective patient care. The AAFP delivers value to its members through each of its strategic priorities.
Summary
HOURS: Monday – Friday (hybrid)
Additional hours as needed
TRAVEL: Possible 3-5 days travel per year
Job Description
When you join the American Academy of Family Physicians (AAFP), you become at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt and you’re part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP.
SUMMARY OF RESPONSIBILITIES:
The Marketing & Communications Program Manager plays a critical role in the Marketing + Communications segment by managing special projects that cross multiple workstreams and are usually defined by special funding by the Board of Directors, grant or sponsor funding, a patient/consumer audience (rather than a member/clinician audience) or promotion of new or expanding programs. This team member partners with the division vice president to develop the overarching strategy for the program and then collaborates with subject matter experts across the organization to develop, plan, execute and evaluate marketing and communication campaigns and programs. The successful candidate will be a self-starter who takes initiative, feels a sense of ownership for the work, looks for the new or creative solution to marketing and communication opportunities, and connects dots across projects.
We are looking for a candidate ready to learn quickly and then jump in and get to work managing several new and/or evolving projects.
Key responsibilities include:
Develop comprehensive communication and marketing strategies that align with organization and/or project goals and objectives; oversee the implementation of these strategies, ensuring timelines are met and effective execution of projects.
Plan, execute and manage marketing and public relations campaigns from inception to completion; monitor campaign performance, analyze results and adjust strategies as needed to achieve desired outcomes; report on performance; and identify best practices and opportunities for future improvement.
Lead cross-functional projects that require collaboration across different divisions and functional areas; coordinate with internal teams to ensure seamless execution of communication initiatives. Build relationships with agency partners, serving as day-to-day contact for some campaigns, ensuring alignment with organization’s communication strategies; develop proposals, reporting and collaborative updates for external stakeholders and industry partners, facilitating effective communication and continued support from partners.
Craft key messages for various projects, ensuring they are clear, consistent and aligned with the company’s brand voice and project goals; review and edit messaging across all communication channels to maintain consistency and effectiveness.
Other duties as assigned.
#LI-Hybrid
REQUIREMENTS: Requires a bachelor’s degree in communications, marketing, or related area (or through equivalent work experience), plus a minimum of four to six years related work experience.
Required skills for success include:
Strong writing and editing skills
Strong project management skills and the ability to manage multiple projects simultaneously
Experience working with grant-funded or sponsored projects preferred
Excellent interpersonal and communication skills
Proven experience managing public relations and/or marketing campaigns
Experience working in a fast-paced environment
Ability to operate with a high degree of autonomy
Excellent judgment and decision-making abilities
Familiarity with digital marketing tools and platforms
Experience developing campaigns reaching multiple audiences
At the AAFP we are committed to diversity and creating an inclusive environment for all employees.
We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity/expression, pregnancy, marital status, religion, physical or mental disability, military/veteran status, or any other protected status.
EEO Employer/Vets/Disabled
For the Hearing Impaired our TTY number is: (913) 906-6333
We thank all respondents for their interest in AAFP.
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