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American Academy of Family Physicians Marketing Strategist-Membership Acquisition Marketing in Leawood, Kansas

Thank you for your interest in careers at AAFP!

The American Academy of Family Physicians and its chapters proudly represent more than 127,600 family physician, resident, and medical student members. Family physicians play a critical role in improving the health of patients, families, and communities across the United States.

The AAFP is committed to helping family physicians improve the health of Americans by advancing the specialty of family medicine, saving members time, and maximizing the value of membership . Our focus every day is to help family physicians spend more time doing what they do best: providing quality and cost-effective patient care. The AAFP delivers value to its members through each of its strategic priorities.

At the AAFP we are committed to diversity and creating an inclusive environment for all employees.

We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity/expression, pregnancy, marital status, religion, physical or mental disability, military/veteran status, or any other protected status.

EEO Employer/Vets/Disabled

For the Hearing Impaired our TTY number is: (913) 906-6333

We thank all respondents for their interest in AAFP.

Interested in this position? Apply on-line and create a personal candidate account!

Current Employees of AAFP - Please use the internal careers portal to apply for positions.


Travel: Approximately 5 days per year

Job Description

When you join the American Academy of Family Physicians (AAFP), you become at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt and you’re part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP.


The Marketing Strategist is responsible for the development, implementation and measurement of select integrated strategic marketing plans to support membership acquisition and achieve desired product/program results. The Marketing Strategist collaborates with the Membership marketing team and other key business and creative stakeholders to ensure plan implementation is accurate, on schedule and within budget. The Marketing Strategist will monitor activities and ensure accurate tracking and reporting of business and marketing metrics.

Specific aspects include:

  • Develop plans and deploy marketing plan tactics that ladder up to the overall annual membership marketing plan for acquisition and ensure they meet or exceed executional objectives.

  • Ensure marketing activities are on schedule and within budget.

  • Champion internal workflow processes to ensure activities are accurate and timely.

  • Develop creative briefs and collaborate with creative and digital teams to develop/deliver marketing assets (ex. direct mail, advertising, email, etc.) that are clear, compelling, impactful and achieve the strategic objectives and results.

  • Monitor and evaluate performance metrics to ensure marketing effectiveness.

  • Contribute to new product/program ideation to drive innovation and growth, as needed.

  • Other duties as assigned.


Bachelor’s degree in marketing or other related field plus four to six years of related work experience. Marketing for events is a plus. Excellent verbal and written communication. Must be able to plan, organize, and have a high level of detail orientation and follow through. Effective time management skills, problem solving abilities and the ability to multi-task. Self-starter with heightened sense of urgency and ability to thrive in a fast-paced environment. Ability to work collaboratively across teams to successfully achieve results.

Helping Family Physicians Advance Health

Why work for us?

The work of the AAFP serves family physicians so they can best care for their patients and communities. Our work is driven by this mission.

Employment Strategy

Attracting good people, and keeping them, is essential to the strategy of a successful organization. We recognize that our success depends on the quality of our staff. We need to attract talented, qualified professionals and provide them with opportunities for advancement in all aspects of their professional life.

Our Staff Model our Organization's Values and Culture

  • Service-oriented

  • Takes Ownership

  • Collaborative

  • Outcome-focused

  • Transparent

  • Innovative

  • Balanced

All AAFP work locations and the entire Leawood campus are tobacco free workplaces.

Visit our website (https://www.aafp.org/home.html) for more information about the AAFP