Job Information
American Academy of Family Physicians Public Relations Strategist in Leawood, Kansas
Thank you for your interest in careers at AAFP!
The American Academy of Family Physicians and its chapters proudly represent more than 130,000 family physician, resident, and medical student members. Family physicians play a critical role in improving the health of patients, families, and communities across the United States.
The AAFP is committed to helping family physicians improve the health of Americans by advancing the specialty of family medicine, saving members time, and maximizing the value of membership . Our focus every day is to help family physicians spend more time doing what they do best: providing quality and cost-effective patient care. The AAFP delivers value to its members through each of its strategic priorities.
Summary
Hours: Monday-Friday (hybrid)
Additional hours as needed
Travel: Approximately 5 days per year
Job Description
When you join the American Academy of Family Physicians (AAFP), you become at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt, and you’re part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP.
SUMMARY OF RESPONSIBILITIES:
As a public relations strategist you’ll elevate family medicine in the media by presenting family physicians as experts on health care issues and topics. You’ll work with partners across the organization to find and share news about family medicine that is useful and relevant to members, external partners and the media.
You’ll be part of a talented, hard-working team that employs tried-and-true media relations strategies and looks for innovative ways to engage the media. You’ll also write messaging, identify and prepare spokespeople, work with internal partners to identify high-value opportunities, and identify places where social media can be used to tell the story. Each day is a little different, and successful candidates will thrive on variety and a fast-paced environment.
Specific responsibilities include but are not limited to the following:
Serve as the PR lead and PR subject matter expert for assigned areas of the AAFP. This includes developing public relations strategies and plans to advance programs and key initiatives.
Build and maintain relationships with members of the media who cover your assigned subject areas. This includes pitching stories, responding to media inquiries, monitoring media coverage, and engaging with reporters and spokespeople in other media relations activities.
Develop and maintain talking points, statements, op-eds and other media relations tools, appropriately prepping spokespeople and ensuring that resources are current and relevant.
Identify and develop pitches and proactive media activities to position family physicians and the AAFP as experts in health care and health-related topics, including trade publications, often identified through monitoring media coverage related to assigned subject areas.
Partner with PR staff and marketing communication colleagues to identify opportunities to share media coverage, AAFP news and other items of interest via social media and other communication channels.
Other duties, as assigned.
REQUIREMENTS:
This position requires a bachelor’s degree or equivalent work experience in public relations, journalism, English, and/or communications, plus at least four to six years related work experience. Must have the ability to be effective and comfortable communicating with reporters, spokespeople and internal partners. This position requires experience writing press releases, talking points and media pitches. Excellent written and verbal communications skills; aptitude for detail and accuracy; working independently and in teams; being highly organized; having a professional demeanor; and possessing strong computer skills. Knowledge of AP Style required.
#LI-Hybrid
At the AAFP we are committed to diversity and creating an inclusive environment for all employees.
We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity/expression, pregnancy, marital status, religion, physical or mental disability, military/veteran status, or any other protected status.
EEO Employer/Vets/Disabled
For the Hearing Impaired our TTY number is: (913) 906-6333
We thank all respondents for their interest in AAFP.
Interested in this position? Apply on-line and create a personal candidate account!
Current Employees of AAFP - Please use the internal careers portal to apply for positions.
Helping Family Physicians Advance Health
Why work for us?
The work of the AAFP serves family physicians so they can best care for their patients and communities. Our work is driven by this mission.
Employment Strategy
Attracting good people, and keeping them, is essential to the strategy of a successful organization. We recognize that our success depends on the quality of our staff. We need to attract talented, qualified professionals and provide them with opportunities for advancement in all aspects of their professional life.
Our Staff Model our Organization's Values and Culture
Service-oriented
Takes Ownership
Collaborative
Outcome-focused
Transparent
Innovative
Balanced
All AAFP work locations and the entire Leawood campus are tobacco free workplaces.
Visit our website (https://www.aafp.org/home.html) for more information about the AAFP