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Ascend Learning, LLC Senior Marketing Manager, Demand Generation & Ops in Leawood, Kansas

This job was posted by https://www.kansasworks.com : For more information, please see: https://www.kansasworks.com/ada/r/jobs/11372629

Ascend Learning is a national leader in data driven, online educational solutions for learners, educators and employers in high-growth, licensure-driven professions spanning healthcare, fitness and wellness, skilled trades, insurance and financial services. We are passionate about accelerating learning while impacting job readiness, employment success and employee retention with the belief that our work changes lives.

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Our culture is intentionally results-driven and selfless with a relentless focus on our customers. We believe in trust, transparency, freedom and responsibility with a commitment to meritocracy, inclusion and diversity of thought. Continual investment in our over 1400 employees is also a core principal realized through ongoing professional development and providing opportunities to grow, develop and lead. Ascend Learning is headquartered in Burlington, MA with additional office locations and remote workers in cities across the U.S. and in the U.K.

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NHA is currently hiring a Senior Marketing Manager of Demand Generation and Functional Operations. This Senior Manager is responsible for managing the demand gen and marketing operations team, building and overseeing our lead generation strategy, program execution, and the optimization of our digital engagement across integrated campaigns and creative multi-media assets (website, SEO, video, email, text messaging, social media, digital advertising, etc.) to drive revenue growth. This leader will ensure we effectively leverage best practices for using our technology stack and marketing automation tools, internal and external marketing resources, creative approaches, data and insights to inform decisions/efforts, improve operational efficiencies, audience engagement and the user experience.

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The ideal candidate will have a history of developing and applying targeted strategies for holistic marketing programs, building relevance, testing hypotheses, executing on data analysis insights to refine programs, iterate and optimize marketing campaigns to generate leads, loyalty and engagement. They will also have a strong understanding of inbound marketing, attracting B2B and B2C target audiences and of marketing operations to maximize efficiencies across the team. This person needs to be a creative/critical thinker, comfortable with technology and marketing automation, an enthusiastic leader, a curious self-starter, an innovator, a collaborator and a brand ambassador at heart.

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This role will be responsible for optimizing marketing initiatives and resources that attract, convert, and retain customers/prospects across the team?s digital/online platforms and external content and communications. Ultimately, this person and the team he/she manages will drive and execute marketing strategies and operations for business growth while creating the best customer experience. This person will need to have the ability to articulate plans and strategies, drive prioritization of efforts and resources, inspire and motivate teams, and be comfortable in a fast-paced environment. The ideal candidate must be able to work across teams and with leadership, have strong communication skills and help the marketing team execute and optimize impactful, efficient campaigns from start to finish, reporting results and ROI. The Senior Manager should have experience and be comfortable in running operationally complex projects focused on growth across the customer lifecycle.

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Direct Reports:

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? Content and Communications Marketing Manager

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? Creative Strategy & Engagement Manager

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? Digital and Social Marketing Specialist

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? Marketing & Events Coordinator

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Responsibilities:

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? Lead and manage the demand gen and ops team, key strategies and projects to engage ustomers, convert to leads and achieve revenue goals.

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? Optimize use of inbound marketing, tech stack/tools (HubSpot, text msg.)

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? Execute inbound marketing plans and efforts proactively to meet schedules, performance, and budget goals.

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? Take the lead in creating and sharing performance reports/dashboards with the marketing team, to highlight wins, insights, areas of improvement and recommendations to apply to future efforts

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? Collaborate with business intelligence team to ?connect the dots? to sales/CRM data, to demonstrate marketing impact, from leads to opportunity, to revenue; report data and outcomes monthly to marketing team and leadership

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? Oversee the website CMS and SEO strategy

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? Optimizes social media strategy and engagement across platforms and audiences

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? Responsible for proposing annual budget and tracking actuals for tech stack, tools and outsourced resources

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? Develop strong relationships with marketing team members and stakeholders, and work effectively to determine the vision of the campaign, desired outcomes and to ensure execution and performance from the team and/or external resources.

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? Ensure timely and successful deployment of all targeted email and digital campaigns.

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? Identify potential issues or challenges to campaign or project completion and recommend solutions.

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? Monitor tech stack and tools to ensure data integrity and accuracy, as well as maintain opt-ins,

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