Grantham University Communications & Media Relations Strategist in Lenexa, Kansas
Communications & Media Relations Strategist
Position Communications and Media Relations Strategist
Department: Marketing Communications
Reports To: Manager of Communications
Location: Lenexa, KS
OVERVIEW: Grantham University was founded in 1951 by Donald Grantham, a WWII veteran with a desire to make education achievable for fellow military service members and veterans. Throughout the decades, Mr. Grantham’s vision has remained steadfast. Today, the 100 percent online university’s culture of service extends to all adult learners with a desire to improve their lives through higher education. Grantham’s commitment to affordability, accessibility and quality of its more than 50 undergraduate and graduate certificate and degree programs has earned Grantham University a distinguished record as a respected online learning university.
Grantham employees – or Life Changers – have access to a comprehensive and flexible benefits package, a celebrated corporate wellness program, paid volunteer opportunities and a shared commitment to making a difference for Grantham University students, each other and the community. Apply today!
POSITION DESCRIPTION: Is marketing and product branding your thing? We have a role that will help advance the University’s brand, reputation and key strategic initiatives through the development of communications, public relations, media relations, and marketing initiatives designed to engage prospective students, alumni, and the community. This role is critical to raising the University’s visibility, enhancing our ability to attract best-fit students, deepening alumni engagement, and building community. The incumbent will be a professional with superior writing, editing, and creative marketing and public relations knowledge; highly organized; and produces original content for a wide-variety of projects, including press releases, social media and marketing collateral. The incumbent will be responsible for cultivating relationships with local, regional, and national media, identifying opportunities to raise visibility of the university in various media, and supporting the efforts of journalists covering university-related stories. This non-supervisory role works on site in Lenexa, KS.
KEY JOB RESPONSIBILITIES:
Manage media strategy to include building and maintaining relationships with key reporters and outlets, identifying and pitching story ideas, and responding to current events, news, and inquiries.
Maintain relationships with faculty, students and alumni to learn about and promote work of interest for university publications and promotion efforts.
Develop, maintain, and update media distribution lists as well as track media placements; make recommendations to improve ROI.
Regularly review a broad spectrum of publications, blogs, and other media related to higher education to identify trends and inform decisions.
Serve as a resource to colleagues in other departments in terms of how to best present and gain coverage of activities.
Prepare talking points and/or provide media training as needed to faculty, staff, and/or students.
Write and create original content for a wide variety of external collateral to include brochures, newsletters, letters, website, presentations, video scripts, etc., designed to serve key audiences, including prospective students.
Demonstrate adaptive writing style to balance the tone of the organization and the personality of individuals for which content will be written.
Create and maintain a repository of statistics that support Grantham’s value proposition
Other duties as assigned.
EDUCATION/ WORK EXPERIENCE REQUIREMENTS AND DESIRED SKILLS:
Bachelor’s degree in public relations, communications, marketing, external relations or a related field, with five to ten years of professional experience in public relations, marketing and communications, or media relations.
Higher education public relations, marketing and communications experience a plus.
Strong proficiency in the art of storytelling and writing compelling, timely articles/pitches of relevance to target audiences.
Excellent written and verbal communication and interpersonal skills including the ability to communicate and interact with people at all levels as well as maintain confidentiality
Able to present information concisely and effectively, both verbally and in writing
Highly organized and accurate; attentive to detail essential
Strong editorial and production experience, with print and digital content.
Computer and technology skills – in particular, a strong working knowledge of Microsoft applications, including Word; Excel, Powerpoint and database programs
Ability to work effectively and efficiently in a deadline-driven environment both independently and as part of a team.
Language Skills: Able to read and write English fluently. Able to read and comprehend simple instructions, short correspondence, and memos. Able to write simple correspondence. Able to effectively present information in a one-on-one and small group situation to students, faculty, staff, and members of the general public.
Mathematical Skill: Able to add, subtract, multiply, and divide in all units of measure using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent to draw and interpret bar graphs.
Reasoning Ability: Able to define problems, collect data, establish facts, and draw valid conclusions. Ability to present facts to faculty for departmental response. Able to deal with a variety of information presented in oral or written formats. Able to deal with non-verbal behavior in assisting with problem resolution.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Frequently required to use hand to finger, handle, or feel (including the use of computer keyboards) and talk or hear (including the use of a telephone).
Occasionally required to walk, stand.
This position involves sitting at a desk for long periods of time.
This position works in a cubicle environment. The ability to deal with distractions is required.
Specific vision abilities include: close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus