Eurofins Marketing Manager- Remote Opportunity! - 743999903669483-2643 in Lenexa, Kansas
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Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins laboratories work with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate.
The Eurofins network of companies is the global leader in food, environment, pharmaceutical and cosmetic product testing and in agroscienceContract Research Organizationservices. It is one of the market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, advanced material sciences and in the support of clinical studies, as well as having an emerging global presence in Contract Development and Manufacturing Organizations. It also has a rapidly developing presence in highly specializedand molecular clinical diagnostic testing and in-vitro diagnostic products.
In over 30 years, Eurofins has grown from one laboratory in Nantes, France to 58,000 staff across a decentralizedand entrepreneurial network of 900 laboratories in over 54 countries. Eurofins companies offer a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products.
In 2021, Eurofins generated total revenues of EUR 6.72 billion, and has been among the best performing stocks in Europe over the past 20 years.
Basic Function and Scope of Responsibility:
The BioPharma Marketing Manager reports to the Director of Marketing and works collaboratively with the Commercial team to drive growth and exceed the goals of Eurofins Viracor\'s BioPharma business unit. The BioPharma MCM is responsible for helping to define strategy and communicating Viracor\'s unique value proposition to increase brand awareness and generate leads through the tactical execution of marketing campaigns, conference/tradeshow strategy, and other initiatives. The MCM will also have administrative responsibility for our CRM and marketing automation tools, as well as assist with communication and monitoring of key client satisfaction programs and other market research. As a member of the marketing team, the MCM will support EVBP\'s vision, brand and key strategies, advancing the Company\'s efforts to improve more patient lives. The MOM also collaborates with colleagues from other Eurofins BioPharma laboratories where appropriate to create compelling value for our clients. Individual will have a keen understanding of Viracor Eurofins BioPharma\'s service offerings, while communicating our value to the healthcare industry.
Essential Job Duties:
Support development of marketing strategy and communication plans, channel programs and campaigns, both short and long range, to create client demand and achieve organizational objectives within budget and on time.
Implement, communicate, monitor, and report on BioPharma Marketing initiatives and campaigns, including digital/social media marketing campaigns.
Assist in content development and produce or oversee the production of marketing deliverables including events, web, traditional and social media, print and digital communications.
Creating impactful messaging and positioning of Eurofins Viracor BioPharma services.
Executing conference/tradeshow strategy, schedule, logistics, show evaluation and ROI.
Administrative management of the BioPharma CRM (MSD365) and marketing automation to advance commercial success.
Analyzing data com iled from client satisfaction questionnaires, NPS program and other market research.
Identify, monitor and analyze competitors.
Manages relationships with external vendors to support EV BioPharma commercial initiatives and projects.
Updates job knowledge by studying new service descriptions and participating in educational opportunities.
Contribute to accomplishing department and organization goals by accepting ownership for new/different marketing projects and exploring opportunities to add value.
Represents department and the organization favorably and in accordance with established company standards and values at all times; is professional in representing Eurofins Viracor.
Assists with other BioPharma Marketing activities and duties as assigned/required.
Other duties as assigned by management.
Essential Knowledge, Skills and Abilities:
BA/BS degree or equivalent in Marketing, Communications, Biological Sciences, or closely related field
3+ years of experience in marketing, sales, or technical communicati