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Berkley Digital Marketing Manager in Overland Park, Kansas

Intrepid Direct Insurance (IDI) is a rapidly growing innovative property and casualty company and a member of the W. R. Berkley Corporation, a fortune 500 company, rated A+ (Superior) by A.M. Best. Our vision is to create the most efficient insurance experience for our customers leveraging technology and our deep knowledge of our customer’s needs. Our team is comprised of “A” level talent and innovative thinkers. You will be part of a highly collaborative team of talented and focused professionals. Join a group that enjoys working together, trusts each other, and takes pride in our hard-earned success. Learn more about our values and what it’s like to work at Intrepid Direct via our Work with Us page.

As our new Digital Marketing Manager, you'll have the opportunity to shape this role into your own! We're excited to have you expand this capability in new ways to support our marketing strategy. Our expansion plans will inevitably result in scaling up the marketing function and you'll be at the forefront to grow the capability. You'll be responsible for executing and optimizing all aspects of Intrepid’s digital marketing to include our website, landing pages, email campaigns, social media, online advertising, webinars, surveys, and partner websites. Our target clients hail from modern industries across hospitality, cannabis, health and fitness.

You will also be responsible for monitoring and documenting campaign performance and gathering results from various digital marketing activities to confirm and ensure we are consistently delivering value and providing a superior experience to Intrepid Direct's customers and partners via digital-based initiatives. You'll contribute to a wide variety of efforts from collaborating with stakeholders to source and produce relevant, thought-provoking and timely topics that attract and convert MQLs to evaluating emerging technologies and provide thought leadership for adoption where it makes sense.

In this position, you will collaborate with other members of our growing marketing team, as well as members of the Sales, Customer Service, and Engineering teams, with the shared goal of redefining insurance to deliver a better customer experience.

What you can expect:

  • Internal mobility opportunities

  • Visibility to senior leaders and partnership with cross functional teams

  • Culture of innovation, teamwork, supportive colleagues and leaders willing to invest in talent

  • Opportunity to lead change

  • Benefits – competitive salary, paid time off, comprehensive wellness benefits and programs, profit sharing, 401k, paternity leave, employee stock purchase plan, tuition assistance and professional continuing education

We'll count on you for:

Website

  • Revamp our corporate marketing website and landing pages to design a user-experience that is seamless, optimized, and engaging for every visitor

  • Manage design and functionality changes within our staging and production environments

  • Take point on our SEO strategy, owning the SEO implementation and metrics behind the main marketing website, blog, and social channels

Email Marketing

  • Develop customer and prospect email campaigns, maintaining the campaign calendar and tracking document

  • Utilize email marketing automation programs to design campaign workflow, including email triggers and follow-up processes

  • Work with our Marketing Team Leads and graphic designer on email template design and content ideas for specific target audiences within specific verticals

  • Provide recommendations for campaigns based on previous campaign results

Social Media

  • Manage social media posts using Hootsuite to drive brand awareness, generate leads, and connect with audiences

  • Create, schedule, and measure the performance of social content

  • Keep our content fresh and up-to-date by revamping and repurposing older content to align with current industry trends and business goals

  • Assist with the production strategy for sponsored and promoted posts

Lead Generation

  • Create a consistent funnel of MQLs/SQLs from the website, email campaigns, and social media

  • Supplement with paid advertising campaigns to gain maximum exposure and engagement using channels and tactics like social media, advertising, backlink outreach, and syndication

  • Manage paid advertising strategy, placement, budget, and tracking of our efforts

  • Partner with members of the marketing team to leverage new and existing content for lead nurturing campaigns and our top of funnel lead generation strategy

  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers

Other Functional Areas

  • Create and maintain a library of videos, showcasing our services and highlighting our internal processes to customers

  • Develop and distribute surveys, collect survey data for analysis, and distribute results

  • Develop webinar presentation campaigns and facilitate events

  • Collaborate with agencies and other vendor partners

What you need to have:

  • Bachelor’s degree with a marketing or business focus; or equivalent experience

  • 5+ years of experience in marketing, with at least 3 years in digital marketing

  • Skilled in WordPress or other CMS system

  • Solid knowledge of website analytics tools

  • Skilled in HTML/CSS design for email creation

  • Experience with A/B and multivariate experiments

  • Experience with Salesforce administration

What makes you stand out:

  • Knowledge of video editing software

  • Experience with Adobe Creative Suite

  • Detail oriented, with solid organizational, problem solving, and administrative skills

  • Strong written, visual, and verbal communication skills

  • Team oriented with a strong willingness to serve others

  • Possesses initiative and thrives in a fast-paced work environment

  • Flexible in assuming new responsibilities as they arise

  • B2B experience and/or an insurance background is a plus

The Company is an equal employment opportunity employer.

Must be fully vaccinated and remain fully vaccinated against COVID-19*, unless prohibited by law.

Job ID: 2022-7082

Street: 5400 W 110th Street

Industry:

Financial ServicesInsurance

Seniority Level:

Mid-Senior LevelAssociateExecutive

Job Functions:

Art/CreativeConsultingDesignGeneral BusinessMarketingProject ManagementStrategic Planning

Employment Type:

Full-Time

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