SelectQuote Paid Search Specialist in Overland Park, Kansas
Founded in 1985, SelectQuote provides solutions that help consumers protect their most valuable assets: their families, health and property. The company pioneered the model of providing unbiased comparisons from multiple, highly rated insurance companies allowing consumers to choose the policy and terms that best meet their unique needs. Two foundational pillars underpin SelectQuote's success: a strong force of highly trained and skilled agents, who provide consultative needs analysis for every consumer, and proprietary technology that sources and routes high quality leads. The company has three core business lines: SelectQuote Senior, SelectQuote Life and SelectQuote Auto and Home. SelectQuote Senior, the largest and fastest-growing business, serves the needs of a demographic that sees 10,000 people turn 65 each day with a range of Medicare Advantage and Medicare Supplement plans.
As a SelectQuote Search Engine Marketing Specialist, you are passionate about the ever changing digital media landscape. We are looking for someone who is knowledgeable in digital media outlets including paid search, display, mobile, social, as well as emerging media and new technology platforms. The best fit for this position is someone who is competitive and loves learning, improving and challenging themselves every day.
This position is responsible for the execution and day-to-day management of online Pay-Per-Click (PPC) marketing initiatives for SelectQuote, one of the country's preeminent national insurance brokerages. This includes managing multiple paid search campaigns with multimillion dollar budgets. All digital campaigns are dedicated to generating high quality leads for a fast growing team of insurance agents while meeting aggressive marketing performance and ROI goals.
Day-to-day management of paid search and other cost per click bid platforms, including bid management, testing and targeting strategy
Ongoing focus on improving paid search performance metrics while maximizing volume and overall opportunity
Manage and create testing plans for landing pages, ad copy, bid strategies and automation to maximize form conversion and improve cost per lead, cost per policy and revenue
Work with digital marketing analysts to evaluate campaign performance and recommend optimizations
Generate and analyze daily and monthly marketing reports as well as provide recommendations on strategies to optimize and improve performance
Participate as a thought-leader by sharing knowledge and best practices with the digital marketing team, division leadership and business unit teams
Collaborate with division leaders and others on the marketing team to ensure all marketing initiatives and messaging are consistent and aligned with company and division goals
Highly knowledgeable PPC; expert in Google Ads and Bing Ads
Experienced with online monitoring and tracking tools, including Google Analytics
Highly analytical with the ability to analyze and understand large sums of data
Strong problem solving skills and ability to implement changes rapidly that positively impact marketing performance
Excellent oral and written communication skills
Strong organizational and time management skills with the ability to multitask
Highly motivated, resourceful and self-directed with the ability to deliver under pressure
Exceptional attention to detail, while seeing trends, themes and macro-impacts
Strong knowledge base of the overall online and digital marketing realm and best practices
High degree of intellectual curiosity
Training and Experience
2-3 years' experience managing PPC and other digital media campaigns required, 3+ years' experience preferred
Bachelor's degree in marketing, business administration or related field preferred
Highly proficient with Microsoft Excel
Google Ads and Bing Ads certification preferred
Experience managing ROI driven campaigns, with measurement that extends past lead cost
Experience with lead generation and form best practices preferred
It's an exciting time to join SelectQuote. We became a publicly traded company in 2020 with the first 100% virtual IPO (non-biotech) in American history. We have also been recognized nationally on the 2021 Top Workplaces USA list and by the Kansas City Business Journal as a 2020 Best Places to Work honoree.
Full-time employees are eligible for medical, dental, vision, voluntary short-term disability, company-paid long term disability, company-paid life insurance and accidental death & dismemberment (AD&D), 401(k) + company match and 100% vesting after 4 years, discretionary profit sharing, employee stock purchase program (espp), paid time off, floating holidays, paid maternity leave, paid parental bonding leave, tuition reimbursement, jury duty pay, work from home stipend, and other paid leaves vary based on work location.