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T-Mobile Sr Product Marketing Manager: Revenue Creation in Overland Park, Kansas

As a Senior Product Marketing Manager – Revenue Creation, you will develop strategic initiatives to increase ARPU in the Home Internet base.

You will drive the strategy for new products and services based on research, market evaluation, customer pain points, competitive landscape and other data sources to build a relevant and impactful roadmap of solutions, including video/tv and others. You will work together with Business Development, VAS, BTS and other groups to make sure customers will get best-in-class product experience and offers.

The ideal candidate will have experience with product marketing, product development and with launching new tech solutions.

The ideal candidate will have experience with product marketing, product development and with launching new tech solution.

What you’ll do in your role.

Increase the sales pipeline and prospects by developing product positioning, value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint

Create product collateral such as data sheets, technical briefs, and customer-facing presentations that informs and wins audiences to deliver meaningful revenue

Enable sales, SE’s, partners to sell by building effective sales tools and training materials, such as slide decks, competitive positioning, FAQs

Deliver webinars and training sessions to technical and non-technical audiences

Author original product content that will be used by the marketing team to create external facing material such as whitepapers, videos, blog posts

Foster analyst relationships to ensure broad and positive coverage of the business

Develop the competitive comparison guide for use in positioning against similar offerings from other organizations

Assist in product naming by providing market, competitive and customer context

Support launch planning and orchestrate execution of the commercial release of a product

Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building

Serve as market-facing SME/thought leader for the product and interface with industry analysts as company representative

Develop customer references, testimonials and case studies for external and internal use

Drive product retention and up-sell/cross-sell strategies

Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts

The experience you’ll bring.

Bachelors Degree in Marketing, Business, Communications, or relevant field of study such as Computer Science required.

7+ years experience required delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue

Knowledge, Skills, and Abilities

Go-to-market Strategy: Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales

Segmentation: A strong technical foundation, including experience delivering segment-specific solutions

Customer Experience Management: Extensive customer interaction experience and customer success storytelling

Communication: Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills

Project Management: Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales Product Management

#LI-DS1

At least 18 years of age

Legally authorized to work in the United States.

High School Diploma or GED

Bachelors Degree

T-Mobile requires all employees in this position to be fully vaccinated for COVID-19 prior to starting work. The CDC defines “fully vaccinated” as two weeks after the second dose for Pfizer and Moderna, and two weeks after the single dose of Johnson & Johnson. T-Mobile will require proof of vaccination and consider requests for exemption from this requirement during the offer phase as a reasonable accommodation for medical reasons or sincerely held religious beliefs where the accommodation would not cause T-Mobile undue hardship or pose a direct threat to the health and safety of other

Position details

Req ID: 186596BR

Department: Emerging Products

Travel Required: No

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