Job Information
Pitsco Education Digital Marketing Specialist II in Pittsburg, Kansas
This job was posted by https://www.kansasworks.com : For more information, please see: https://www.kansasworks.com/jobs/13005439
Summary: The Digital Marketing Specialist II helps ensure PitscoEducations K-12 brand and products are effectively communicated and marketed in various digital formats and platforms, maintaining a consistent and professional appearance for all materials created to generate awareness, sustain recognition, and maximize customer loyalty and satisfaction. This position requires a unique combination of strategic thinking, planning, and problem-solving as well as hands-on graphics digital production, distribution, assessment, and maintenance. These tasks are accomplished by performing the following duties.
Essential Duties and Responsibilities (other duties may be assigned):
- Utilizing inbound marketing software and service platform (e.g., HubSpot) to create and execute digital content including landing pages, emails, newsletters, surveys, forms, blogs, and promotions
- Managing strategy and maintenance of contact database in inbound marketing software and service platform (e.g., HubSpot, Shopify) and its integration with relationship management software (e.g., Salesforce) and web development platform (e.g., Web Admin)
- Developing and maintaining processes and systems for lead scoring, nurture campaigns and automated workflows
- Designing graphics and animations that support Pitscos digital marketing efforts (e.g., email, blog, social media, and web)
- Coordinating activities of Blog content contributors and executing planning, scheduling, and directing all copy and graphics needed for the Pitsco Blog
- Planning and executing general promotions
- Maintaining/updating materials to ensure they comply with the Pitsco identity including landing pages, templates, banners, online ads, widgets, and marketing-related web graphics
- Supporting creation and distribution of Pitsco print and digital materials as needed
- Assisting Marketing team with brainstorming, marketing, and advertising strategies
- Assisting in the creation and maintenance of annual Marketing calendar
- Staying current on industry-standard practices, tools (software), and trends
- Working closely with stakeholders and other departments/employees to ensure deadlines are met