Meta Brand Strategist in Topeka, Kansas
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.
Meta is looking for a Brand Strategist to work on the Meta Brand & Product Marketing team. Brand Strategy is responsible for developing the overarching Meta brand architecture, positioning and naming models, as well as supporting the development of the visual ID system and activations across the company on behalf of the brand. The ideal person for this role has a strong background in developing cogent, creative, and insights-driven brand strategies. They are a doer with the unique ability to solve problems, collaborate, and drive cross-org alignment on some of our most timely and high-priority brand initiatives. They are a highly skilled communicator with a proven ability to ask and answer difficult questions, form quick (but sound) perspectives, advise stakeholders, and be a true partner to creative teams. They are a hybrid thinker: equal parts analytical acumen and creative fluency. Finally, they are able to look beyond individual brands and teams to optimize for our goals as a company across our portfolio of brands.
Lead discussions and recommendations on what brand types are appropriate for new or existing products, services, and programs, and what brand within the portfolio they might leverage in-market.
Develop and refine tools (e.g., frameworks, decision trees) to equip the company.
Partner with brand leads across the company to bring a cohesive portfolio strategy to life.
Drive the process for naming or renaming company offerings, aligning relevant teams and partnering with legal.
Drive and apply strategy across concurrent campaigns and partnerships.
Capture and bring to life the insights and opportunities that will inform creative briefs.
Deliver creative briefings, collaborating with and supporting creative teams throughout the process.
Partner with product and design to drive the integration of a holistic strategy.
Bring your brand and identity lens to the creative, ensure we are applying our identity system.
Collaborate with our internal insights team and external partners to design and analyze research and measurement.
8+ years experience as a brand strategist or planner at a brand-side company, agency or research company.
Experience developing brand architecture, naming systems, and messaging frameworks.
Experience collaborating within dynamic and matrixed organizations.
Experience building, implementing and optimizing brand foundations.
Experience leveraging data, research and insights to inform recommendations.
Experience presenting to executive and senior leadership.
Thrive in a self-starter, fast-paced and changing environment.
Experience working both in-house and with creative agency teams.
Experience developing and rolling out cross-org strategies for brand implementation, including brand governance.
Tech sector background (product and UX acumen/understanding).
Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at firstname.lastname@example.org.