Acxiom LLC Digital Data Specialist in Topeka, Kansas
As a Digital Data Specialist on the Dta Guru team at Acxiom, you have an integral role in Acxiom’s growth. You represent the “Data Guru” brand to Acxiom’s clients and prospects. Your expertise in consulting and optimizing digital campaigns using third-party data is vital to Acxiom’s business and client success. You have strong analytical abilities and are a powerful storyteller, specifically to help Acxiom’s clients, agencies, and platforms find the right audience strategy for their campaigns. You’re willing to dive into reporting data to find important campaign insights and present points-of-view in the form of compelling presentations and recommendations, all while translating high-level thinking into meaningful ideas that excite clients and deliver brand results.
What you will do:
Drive the use of Acxiom’s third-party data in digital campaigns through consulting with customers and prospects.
Add value to Acxiom Data and Identity organization by identifying opportunities, successes, and areas for improvement while proposing solutions.
Act as a strategic partner for brands and agencies in the campaign planning process
Provide strategic feedback, lead brainstorms, and host team discussions to encourage strong campaign audience strategies and pitch to clients successfully
Use advanced knowledge of digital campaigns to provide optimization, performance metrics, gather insights, case studies, and improve future performance, engagement or ROAS for campaigns
Educate clients and associates regarding digital trends, market conditions, and best practices to leverage changes in the ecosystem
Demonstrate the full functionality of Acxiom’s audience creation and distribution tool to associates and clients for self-service adoption
Present detailed information regarding Acxiom’s third-party data offering including sources, competitive intelligence, vertical data assets, strengths, and weaknesses in a clear, engaging manner to advertisers, agencies, platforms, and partners
Collaborate with marketing on external and internal collateral including: blogs, video blogs, one-sheeters, and thought leadership articles.
Analyze first party CRM files to inform third party segmentation strategies
25% travel in the US possible
What you will need:
5 years of related work experience – including digital ad sales, data analytics, consulting, sales, or partner management
Strong creativity and problem-solving skills
Ability to effectively communicate across internal teams (account owners, delivery managers, legal, accounting, marketing)
Motivation to quickly learn and understand Acxiom’s digital products
Ability to understand the various influences on campaign performance / impact of other marketing strategies
Capability to provide interpretation of performance - trend analysis, month-over-month performance, segment analysis, etc.
Excellent presentation skill
Excitement to understand latest marketing trends and learn new technologies, products, and ideas
Proven track record of meeting/exceeding goals and tight deadlines
Ability to establish strong working relationships with counterparts and effective relationships with clients and agencies
What will set you apart:
Energy and passion to drive joint success
Email prospecting experience
Ability to become an extension of the partner organizations for which you are responsible.
Excellent written and oral communication skills
Facebook Blueprint Certification
TheTradeDesk Edge Academy Certification
Primary Location City/State:
Homebased - Conway, Arkansas
Additional Locations (if applicable):
Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Who is Acxiom?
We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.
We’re one of the marketing industry’s most experienced, respected and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.
Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you’re an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.
At Acxiom, our values begin with our associates, who are the single most important driver of our success. We’re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise – to our clients and to our associates – and define our company culture.
If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.
Attention California Applicants: Please see our California Consumer Privacy Act notice here (http://www.interpublic.com/ccpa-privacy-notice/) .
Attention Colorado, California, Connecticut, Maryland, Nevada, Ohio and Washington Applicants: This position is not located in the aforementioned states but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact firstname.lastname@example.org
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