G2 Events Manager in Topeka, Kansas
About G2 - Our People
G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs).
Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.
We support our employees by offering generous benefits, such as flexible work, ample parental leave, and unlimited PTO. Click here (http://culture.g2.com/benefits) to learn more about our benefits.
About G2 - The Company
When you join G2 (http://www.g2.com/) , you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.
G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it here (https://culture.g2.com/news/g2-series-d-announcement) !
About The Role
As an Events Manager at G2, you will play a vital role in shaping, delivering, and measuring events that contribute to the growth and culture of the company. You have a passion for events, the power they have to communicate, and a strong eye for the details that make them unforgettable. You understand how to shape events to raise brand awareness, deliver quality lead gen, foster customer loyalty and build company culture, and considerable experience with event strategy, management, creative planning and logistics that combine to bring them to life, especially while working in partnership with sales teams and for an enterprise audience. You find value and satisfaction in participating in all aspects of events, with the day-to-day including a combination of strategy, team/partner management, and logistical activation.
In this role, you will work closely with the Director of Events to create and implement digital, in-person and hybrid experiences for customers, prospects, and employees. You will build brand visibility through hosted, partner and sponsored events that highlight creative, innovative, and forward thinking G2 culture and products. You will both drive and support cross-functional projects with teams across the business, delivering robust, multi-touch experiences. This role will have a hand in the full spectrum of events: G2 hosted conferences and happy hours, trade show booths at industry events, webinars, annual employee events, customer review booths, etc. Correlated travel, in-person event attendance, valid driver’s license, and comfort in driving a car are all required.
The candidate we seek has prior experience leading teams that bring events to life, be that direct reports, peers, or agencies and freelancers. Providing clear communication, managing budgets and timelines, and fostering comradery that help teams deliver successful events.
G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. G2 is a place where people can be authentic and grow, find meaning and passion in work, and be motivated to succeed by a supportive group of coworkers. We pride ourselves on creating an environment where people can enjoy coming to work every day, by supporting our employees in their professional and personal lives.
Within 1 month, you will…
Complete G2’s New Hire training program alongside other new team members.
Gain an understanding of the G2 marketing roadmap and planning processes
Meet your teammates in the events, marketing, sales, and operations teams to understand the process for how we prioritize, plan, partner, and measure events.
Understand G2’s event history, as well as current event goals, core principles of guest experiences and your role in bringing them to life.
Jump in to event research (and possibly even implementation!).
Within 3 months, you will…
Fully integrate yourself into the G2 Marketing Team and with the G2 event experience by assisting in marketing & employee events.
Drive plans for implementing late 2022 events while beginning 2023 event research.
Solidify relationships, expectations, and responsibilities with internal partners across G2
Master the tech tools, processes, and reporting dashboards G2 event, marketing and sales teams use to make it all happen.
Confidently speak to G2 event and marketing metrics and the role events play in achieving company goals.
Within 6 months, you will…
Support the foundational work that creates an exceptional annual kickoff experience for G2 employees
Fully understand G2’s multiple audiences, the role events play in connecting with them, and identify event opportunities to do just that in 2023.
Identify efficiencies in event processes to help deliver on aggressive 2023 event goals.
Regularly represent events with partners in the sales and marketing teams to ensure alignment, partnership, and continued education.
Work with the Director of Events to define your career goals and formulate a plan to make progress towards them.
Reach a level in executing work that requires little or no direction from the Director of Events.
Within 12 months, you will...
Be a trusted source for event ideation, execution and measurement that deliver on G2’s event expectations and goals.
Manage freelancers to help maximize the impact of the team and deliver on aggressive event goals.
Surprise us! Use your unique ideas and abilities to change G2 in beneficial ways that we haven’t even considered yet.
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
- 5+ years of event management experience, with at least 2 years specific to event marketing experience
What Can Help Your Application Stand Out:
Experience with event sites, registration software, and creating digital events.
A track record of successfully partnering with sales teams to ensure prospects and customers are appropriately engaged throughout the entire event cycle (pre, during, post).
Our Commitment to Inclusivity and Diversity
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here (https://culture.g2.com/commitments) .