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Pearson Marketing Automation Developer in Topeka, Kansas

Organizational Information

At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. We are bold thinkers and standout innovators who push the boundaries of technology. We create seeds of learning that become the catalyst for the world’s innovations. Within the Pearson Virtual Schools (PVS) division we have reimagined K-12 education through our virtual school and curriculum offerings. Our schools, Connections Academy and Pearson Online Academy, provide a best-in-class online learning environment for K-12 students to acquire the skills and confidence they need to adapt and thrive in a changing world. We also support school districts with curriculum, teachers, and technology as they make the shift to online. The COVID-19 pandemic introduced significant disruption and transformation to the K-12 learning market. And as a result, our category has seen explosive growth and our business has experienced enormous increases in awareness and enrollments. This presents an incredible opportunity for our team to chart a ground-breaking path through this shifting environment to achieve continued success.

Purpose Summary

Pearson Virtual Schools is looking for a detail-oriented, analytical, and customer-driven Marketing Automation Developer * * to be a part of our innovative team. You will be responsible for building omni-channel marketing campaigns, data segmentation, journey automation, multi-variant testing, quality assurance, and performance monitoring to help us meet enrollment and retention goals.

Core Tasks and Responsibilities

  • Code responsive emails for various promotional, lifecycle, and transactional campaigns using the latest HTML, CSS, AMPscript, and JavaScript best practices

  • Build, test and deploy cross-channel marketing campaigns from Salesforce Marketing Cloud (B2C) and Pardot (B2B)

  • Develop highly personalized and scalable dynamic content using Salesforce and Movable Ink

  • Continually A/B test hypotheses such as subject lines, content, design/layout, or timing to increase customer engagement and retention while decreasing unsubscribes

  • Perform administrative functions within Marketing Cloud and Pardot

  • Maintain best practices for marketing automation platforms

  • Email QA for content and rendering across email clients and mobile devices

  • Stay up to date on the latest industry advancements, including opportunities to leverage AI and our technology to improve performance

Required Skills, Experience, and Competencies

  • 3+ years of cross-channel marketing experience using Salesforce Marketing Cloud and/or Pardot

  • Expert knowledge in HTML and CSS (must be able to code emails from scratch) ensuring it is cross browser and mail client compatible

  • Mastery of AMPscript and/or SSJS to develop dynamic content

  • Proficiency with data – understanding relational data architecture and data types, including knowledge of SQL, import definitions, file transfer, and data extracts

  • Well versed in using email deliverability tools like ReturnPath or Everest

  • Ability to work independently as well as collaboratively with other members of the marketing team

  • Excellent organizational skills and good time management

  • Use a logical approach to problem solving

  • Proficiency with Adobe Creative Suite (specifically Photoshop and Dreamweaver)

  • Salesforce certified

Key relationships

  • Works closely with Supervisor, Email Operations and Marketing Automation

  • Maintains effective relationships with direct marketing & automation teammates and other marketing and business stakeholders

The anticipated starting salary range for Colorado-based individuals expressing interest in this position is $70,000-$85,000. This position is eligible to participate in an annual incentive program. Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/

Job: MARKETING

Organization: Virtual Learning

Schedule: FULL_TIME

Req ID: 2296

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