Wolters Kluwer Marketing Manager (Segment Marketing) in Topeka, Kansas
The Segment Marketing Manager is responsible for developing and executing an integrated demand generation strategy to achieve marketing objectives for several markets including: retail pharmacies, payers, PBMs, pharmaceutical manufacturers, wholesalers, system integrators and hospitals/health systems. This role will be responsible for spearheading the development and execution of engaging programs and campaigns to generate leads, develop the marketing funnel, and meet revenue goals. This position will be part of a dynamic, collaborative marketing team, working to achieve marketing goals. Must be self-driven, results-oriented, and able to manage multiple projects at once and thrive in a fast-paced environment.
* 100% Remote in CST or EST
Manage the development and execution of the segment strategy and plan including acquisition and nurture programs, campaigns, account-based strategies, and product launch support to drive demand, improve brand awareness, and build funnel to achieve revenue targets.
Lead the creation of compelling marketing content and assets for use across multiple marketing channels and audience targets. Assets may include blog posts, case studies, articles, whitepapers, and infographics.
Track, report, and manage analyses for all executed programs and make adjustments to maximize effectiveness of efforts and budget.
Manage event marketing/tradeshows in collaboration with the global events team including booth presence, sponsorships, and pre/post show engagement.
Understand key sales success factors, buyer needs, buyer personas and barriers while developing programs and tactics to address them.
Monitor and analyze healthcare trends, competitors, and industry best practices.
Work closely and collaboratively with Segment Marketing, Sales, Finance, Product Management, Marcom and Lifecycle Marketing teams.
Manage budgets, timelines, and internal teams in program execution.
Stay current with marketing trends and best practices. Consistently seek new ways to test and improve programs.
Bachelor's Degree in Marketing or related field
At least eight (8) years related marketing experience
Previous healthcare marketing experience and knowledge of Commercial markets a plus
Experience with Marketo and Salesforce.com a plus.
Ability to manage multiple-time sensitive requests, troubleshoot, and prioritize appropriately in a deadline-oriented marketing department
Ability to maintain a consistently high level of attention to detail
A high degree of personal initiative, accountability, and integrity
Ability to build effective relationships and work on teams with a wide range of people
Flexible to changing priorities
EQUAL EMPLOYMENT OPPORTUNITY
Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.