Highmark Health Marketing Operations Analyst in Topeka, Kansas
Job Description :
The job supports the marketing department's Process Analysis, Reporting and Improvement efforts, rollouts of productivity tools and process, and design and implementation Marketing Talent Development & Training, as well as New Hire Onboarding programs. Supports the senior and Lead Analysts in researching and analyzing basic to complex issues surrounding the processes and systems of the entire marketing organization and makes recommendations surrounding improving processes, efficiency and practices. Interacts and collaborates with marketing senior leadership, subject matter experts within marketing organization and procurement to drive selection and use of productivity management tools and resources that measure marketing value, impact and contribution. Supports the implementation of all training-related projects for marketing team talent and skills development, as well as new-hire onboarding.
Process Analysis, Reportingand Improvement. Research and analyze basic to complex issues surrounding the processes and systems of the entire marketing organization. Make recommendations surrounding improving processes, efficiency and practices. Simulate and test process improvements. Communicate changes and support training to impacted business units. Ask effective process discovery questions to determine process exceptions, competing priorities, inconsistencies and other hindrances to efficient work scenarios.Identify gaps and wastes for continuous improvement. Use process mapping and other business software to draw up policies and procedures. Recommend methodology and resources for unstructured processes and methodologies such as agile marketing process and project prioritization methodology. May train teams on process and improvements. Work with leadership and stakeholders to identify reporting needs. Recommend reporting design and streamlines reporting production process.
Project Management and Technology Platform Rollouts. Interact and collaborate with senior leadership,subject matter experts within marketing organization and procurement to aid selection and use ofproductivity management tools and resources that measure marketing value, impact and contribution, such as marketing reporting and analytics; project management; workflow processes; creative production and fulfillment; and, digital asset management, e.g. Optimize tools to drive high accountability, move campaigns to market faster, streamline marketing planning and execution, and get the most value from our assets.Collaborate with team and responsible for the execution of complex, large-scale projects (such as digital asset management, creative project management tool, video file share platforms) from planning to completion.Plan, develop and execute against schedules to ensure timely completion of projects. Define and monitor matrix team members’ roles and functions, coordinating team activities throughout the lifecycle of the project. Analyze data, identify trends and inefficiencies to prevent problems from arising. Create and implement mitigation and contingency plans where needed. Create presentations, facilitate meetings and provide roadmaps and periodic recommendations for improvement.
Marketing Talent Development & Training and New Hire Onboarding.Provide input and recommendations around training-related projects for marketingteam talent and skills development. Consult with hiring managers for new hire onboarding training (including coaching through universal onboarding and training plans as well as collaborating to advise role- and team-specific recommendations). Identify and propose (along with senior leadership) gaps and opportunities for training, talent and skills development and maintains a calendar of all opportunities and activities, adapting and communicating plan rollouts as needed. Measure the success of training efforts and compile executive summary reports for review.
Other duties as assigned.
- Bachelor's Degree in Business Administration/Management, Mass Communication or Marketing
- 6 years of related and progressive experience in lieu of Bachelor's Degree
- 3 - 5 years in Creative Services
1 - 3 years in Process Design
1 - 3 years in Training and Development
1 - 3 years in Project Management
- 3 - 5 years in Marketing
LICENSES AND CERTIFICATIONS
Agile Project Management
Business Process Mapping
Oral & Written Communication Skills
Language (Other than English)
0% - 25%
PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS
Teaches / trains others regularly
Travel regularly from the office to various work sites or from site-to-site
Works primarily out-of-the office selling products/services (sales employees)
Physical work site required
Lifting: up to 10 pounds
Lifting: 10 to 25 pounds
Lifting: 25 to 50 pounds
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.
Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
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Req ID: J211034