Acxiom LLC Media, Tech and Telecom Industry Strategist - REMOTE in Topeka, Kansas
The Media, Technology and Telecommunications (MTT) Industry Strategist works at the top of the sales funnel to bring thought leadership to Acxiom’s media, technology and telecommunications clients and prospects. This position closely aligns with sales to drive new logo engagement, industry conference engagements and strategies, and to support quarterly business reviews (QBRs) and strategy sessions with existing clients. The MTT Industry Strategist is responsible for helping develop Acxiom’s industry-specific point of view, and for delivering that point of view to the market. Additionally, the MTT Industry Strategist is responsible for working with Industry Strategists in Acxiom’s other verticals to develop, improve and share best practices, and to maintain consistency across verticals.
Industry Strategists report to their associated Industry Managing Directors (IMD) and collaborate closely with the Consumer Brands Strategy Leader, Sales Enablement, a cross-functional, cross-vertical team within Acxiom’s Marketing Services Division focused on driving revenue and growing client engagement. This alignment ensures shared best practices and role-consistency across the Acxiom Enterprise. However, Industry Strategists are fully engaged with their associated Industry Managing Directors (IMDs) to determine actions and priorities specific to the vertical, and will help represent that insight with key groups, such as marketing and product and engineering.
The MTT Industry Strategist will be an important and intimate part of the MTT new logo and existing account sales team
Bring the industry group to parity with established Acxiom best practices for other industries, ensuring unique dynamics of the vertical are met
Align with the Consumer Brands Strategy Leader.
Review and enhance existing vertical/industry strategy documentation with Industry Managing Director (IMD)
Influence the go to market strategy and plans for the vertical in the form of a combined vertical conference plan comprising support resource requirements, communications, abstracts, and status of abstracts
Determine priority for and create standardized vertical presentations
Work with Marketing to develop a plan for white papers, studies and other vertical documents supporting vertical growth; execute the plan according to a timeline
Create industry blogs, podcasts, points of view, etc.
Work with IMD, vertical team and marketing to submit abstracts and present at conferences.
Partner closely with Marketing to ensure that focused demand generation programs and collateral are consistent with the go to market strategy and key messaging.
Bring ideas to the industry strategy role, adding to best practices and increasing the impact of the role over time.
Work closely with other job roles
Consumer Brands Strategy Leader – align on the strategic needs and priorities of the Consumer Brands Group.
Industry Managing Directors – “joined at the hip” to align, enable and advance industry and client strategies
Product/Solution – share voice of the industry to help product better understand and innovate for retail; find and support innovation of “door opening” solutions
Marketing - present webinars, assemble white papers, provide content for industry specific collateral.
Sales Operations – collaborate with Sales Ops to understand sales projections, sales performance, account targets, etc.
Sales Teams – foster a culture of continuous improvement via the establishment of regular team calls to share
what is working, what is not
how to better penetrate accounts
review of opportunities in play
actions/resources needed to advance opportunities and achieve targeted results
Industry Strategists – actively collaborate, knowledge share, and partner with Industry Strategists in other verticals.
Evolve current state best practices to contribute to next-versioning on an at-minimum annual timeline
Learn, employ and rationalize use of industry tools relative to vertical value creation
Set up and keep current an industry-specific content via different internal distribution mechanisms, such as relevant materials and presentations
Post new or revised materials via internal and external social media channels as appropriate
Keep current, leverage, and communicate relevant information from external Industry experts
Share Client outcomes internally that might enable use cases or case studies
Initial Metrics/Performance Measures
Development of an Industry Study for MTT
Write one industry specific white paper
Complete full evaluation with actionable recommendations on existing marketing materials
Present at 2 industry conferences in fiscal year (virtual or in person)
Ten+ years industry experience
Bachelor’s Degree; Master’s Degree a plus
Comfort with public speaking
Excellent interpersonal/relationship skills
Excellent verbal communication skills
Excellent written communication skills
Strong PowerPoint, Word and Excel skills
Ability to travel 40%+ (once pandemic restrictions are lifted)
Primary Location City/State:
Homebased - Conway, Arkansas
Additional Locations (if applicable):
Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.
Who is Acxiom?
We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.
We’re one of the marketing industry’s most experienced, respected and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.
Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you’re an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.
At Acxiom, our values begin with our associates, who are the single most important driver of our success. We’re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise – to our clients and to our associates – and define our company culture.
If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.
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