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iCIMS Principal Web Performance Analyst in Topeka, Kansas

Job Overview

iCIMS is looking for a web performance expert to join the iCIMS Marketing team. This role will oversee the analysis and execution of experiential performance updates made to iCIMS’ corporate websites as well as own search engine optimization (SEO). As the Principal Web Performance Analyst, you will work closely with our digital experience team of content creators, UX designers and developers as well as partner with demand marketers to lead the creation of lead gen experiences on icims.com, ensuring that they exceed industry standard methodologies and benchmarks. Implementing ongoing SEO tactics in partnership with agency partners, you will ensure increased user conversion and engagement while multitasking and thriving in a fast-paced, high-growth environment.

About Us

When you join iCIMS, you join the team helping global companies transform business and the world through the power of talent. Our customers do amazing things: design rocket ships, create vaccines, deliver consumer goods globally, overnight, with a smile. As the Talent Cloud company, we empower these organizations to attract, engage, hire, and advance the right talent. We’re passionate about helping companies build a diverse, winning workforce and about building our home team. We're dedicated to fostering an inclusive, purpose-driven, and innovative work environment where everyone belongs.


  • In partnership with outside agency partners and internal teams, oversee the execution of iCIMS’ digital roadmap for website lead gen efforts on iCIMS.com

  • Partner with Demand Generation and optimize benchmarking plans for INQs/MQLs/SQLs, improve website conversions with desired audiences as well as ensure general website health and critical metrics (bounce rate, new users, return users, time on site, etc.) are optimal

  • Own site updates and variant testing, ensuring website experiences are optimized for high conversion

  • Develop Executive reports and deliver analytical findings to senior and c-level leadership on an ongoing basis

  • Translate technical terminology into accessible language for non-digital team members as needed

  • Demonstrates urgency, accountability and initiative

  • Maintains flexibility and reacts to change appropriately

  • Takes feedback as opportunities for growth and provides solutions professionally

  • Takes measures to proactively enhance body of knowledge and develops skills as business needs

  • Other duties as assigned


  • High education in Marketing, Communication or equivalent

  • 3+ years of B2B SaaS experiance

  • 5+ years of agency side and/or marketing experience rooted in digital analysis and performance

  • Web performance Analyst Experiance

  • Experience with multi variant website testing

  • Understanding of website personalization (DemandBase and similar systems)

  • Demonstrable experience and success in website optimizations and SEO tactics (SEO content development, technical SEO, conversion optimization)

  • Expertise in pulling and analyzing site performance data to glean insights and reporting to executives on findings

  • Experience working within a web CMS (WordPress, etc.) and analytics platforms (Google Analytics, etc.)

  • Analytically minded with proven success creating digital experiences that generate high conversion

  • Experience partnering and managing agencies and outside vendors

  • Technical savvy and proficiency in HTML

  • Excellent organizational skills with experience managing multiple projects at once

  • Proven problem-solving skills with a track record of flawless execution and solid attention to detail

  • Excellent written and verbal communication skills; must articulate thoughts and ideas clearly, concisely and persuasively

  • Exceptional interpersonal skills with the ability to work seamlessly in a team-oriented environment

  • Demonstrated flexibility, resilience and creativity

  • A self-motivated, enthusiastic demeanor with the ability to easily switch gears and manage multiple projects

  • Proficiency in Microsoft Office (PowerPoint, Excel, Word, Outlook) as well as experience with project management software (Wrike, Slack, etc.) required

EEO Statement

iCIMS is a place where everyone belongs. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our approach helps us to build a winning team that represents a variety of backgrounds, perspectives, and abilities. So, regardless of how your diversity expresses itself, you can find a home here at iCIMS.

We are proud to be an equal opportunity and affirmative action employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics. If you would like to request an accommodation due to a disability, please contact us at careers@icims.com.

Compensation and Benefits

The target total compensation for this role is $120,000-135,000. Compensation will be based upon experience.

Competitive health and wellness benefits include medical, dental, vision, 401(k), dependent care, short term and long term disability, life and AD&D insurance, bonding and parental leave, mindfulness resources, an open vacation policy, sick days, paid holidays, quiet hours each workday, and tuition reimbursement. Benefits and eligibility may vary by location, role, and tenure. Learn more here: https://careers.icims.com/benefit s