Verint Systems, Inc. Product Marketing Director in Topeka, Kansas
Verint is expanding our Go-to-Market Team with leaders in several different solution areas. The Go-to-Market organization is a critical function within Verint that combines traditional product marketing, some aspects of product management, and strategy in a role that lives at the center of all that we do to bring our solutions to market. There are several key areas where we are seeking talented individuals to join the team.
As the Product Marketing Director you are responsible for driving the go-to-market strategy for our Experience Management solutions within Verint’s industry-leading customer experience (CX) portfolio. You will shape how we take our solutions to market – how we position, sell, and evolve. Your focus will be on driving business growth for our CX solutions within the Verint Customer Engagement Cloud Platform. As a Go-to-Market leader, you are responsible for defining the strategy that will be critical to creating and maintaining Verint’s competitive advantage, delivering solutions that create significant value for customers, anticipating future opportunities, and driving continued market leadership and growth for Verint.
Principal Duties and Essential Responsibilities:
Business Results - own the offering by driving the strategy that will lead to improved positioning in the market.
Innovation - define market requirements for your solutions using customers’ needs, market dynamics, industry trends and the competitive landscape as inputs.
Messaging - develop positioning and messaging that differentiates Verint and resonates with buyers, highlighting business value, impact, and ROI.
Content - partner with marketing and sales enablement to ensure compelling content is developed that reinforces offering positioning and messaging.
Sales enablement – work with the sales enablement team to deliver compelling training for our global sales teams and partners in support of new offering launches.
Thought Leadership - influence industry analysts, media, and customers to share Verint’s vision for the market and our solutions.
Bachelor’s degree in marketing, technology, business, or equivalent experience.
12+ years in software solutions marketing, product marketing, product management or go-to-market experience.
Proven ability to drive the strategy of a market-leading software solution with double digit annual growth.
Strong collaboration skills with the ability to influence and work effectively in a highly matrixed environment to garner support, transfer enthusiasm, spark innovation, drive execution and resolve conflicts and challenges.
Effective at interacting with a wide range of audiences, including the executive level, demonstrating exceptional interpersonal, oral, and written communications abilities.
Effective problem solver with strong business acumen, creativity, and analytical skills.
Adept at quickly understanding new technologies and identifying business value.
Successful completion of a background screening process including, but not limited to, employment verifications, criminal search, OFAC, SS Verification, as well as credit and drug screening, where applicable and in accordance with federal and local regulations.