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Meta Product Marketing Manager, Client-Side Signals in Topeka, Kansas


We’re seeking an experienced professional to help empower businesses to purposefully share data, build relationships, and improve the performance of their advertising campaigns. With ecosystem shifts and heightened privacy concerns around third party data, Facebook is committed to providing our advertisers the best tools to get the most out of their Facebook advertising. The Product Marketing Manager, Client-Side Signals, will support a portfolio of products that help businesses optimize their campaigns and programs with Facebook, reach new people through better targeting and optimization, measure the results of their campaigns like sales, and gain insights through analytics. The ideal candidate will have experience closely partnering with product and sales leaders on developing portfolio-level product strategies across technical enterprise business tools and will lead go-to-market strategy.

Required Skills:

Product Marketing Manager, Client-Side Signals Responsibilities:

  1. Drive multi-year product strategies at the portfolio level and shepherd product development across ideation, alpha, beta and launch, working with Product, Engineering, Marketing Communications, and other cross-functional partners to bring our products to market and drive alignment internally

  2. Identify product opportunities through customer interviews and qualitative and quantitative analysis

  3. Produce market assessments including competitive analysis, customer segmentation, and product requirements

  4. Work closely with the product management and engineering team to deliver world-class products, including driving prioritization decisions

  5. Manage product alphas and betas to direct product refinements and identify critical customer needs that must be met by the product in order to launch

  6. Develop the go-to-market strategy for product releases across multiple Facebook teams, and be able to execute those plans

  7. Support sales teams in handling customer questions and on signals business tools and partner with engineering and product teams to coordinate troubleshooting these tools

  8. Refine the product positioning, materials, and training for sales and clients

  9. Coordinate and manage cross-functional teams including Marketing Communications and PR

  10. Assess adoption of released products, and conduct analysis on impact to the business

Minimum Qualifications:

Minimum Qualifications:

  1. BA/BS degree

  2. 3+ years of professional experience in technology, advertising, digital marketing industry or in management consulting working with these verticals

  3. Demonstrated experience working with engineering, product management, design, data science and research functions

  4. Product marketing or Product Management experience in the web technology sector, with demonstrated experience contributing at strategic, operational and tactical levels

  5. Track record of influencing behavior at variety of levels in the organization, including cross-functional leaders

Preferred Qualifications:

Preferred Qualifications:

  1. Masters degree/MBA degree

  2. Experience illustrating high-accountability in a dynamic, rapidly changing workplace

  3. Technical degree or knowledge on technical products

  4. Experience influencing product development and product strategy

  5. Demonstrated experience driving resolution in the context of competing perspectives and priorities

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.