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Salesforce.com, Inc Product Marketing Manager, Trailhead Platform in Topeka, Kansas

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

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At Salesforce, our world class Product Marketers create and tell inspirational stories with groundbreaking demonstrations to people around the world. We develop product messaging and positioning, go to market programs, campaigns, events, and sales enablement. We measure our success by our ability to develop creative and innovative marketing strategies and ability to gain key buyers’ mindshare.

Trailhead Platform is the skilling and enablement solution making it easy for our customers to succeed with Salesforce. Our platform provides contextual, personalized content experiences that build skills, delight end users, and help them do their best work.

We are looking for an inquisitive, passionate, and experienced product marketing professional to develop product messaging and content for the Trailhead Platform. Do you love working with product? Does creating killer product positioning energize you? Are you constantly looking for ways to create content and present information in new and impactful ways? Love collaborating with some of the most dynamic and hard working teams in the industry? If so, then this role could be for you.

Your impact:

  • Product positioning and messaging - Develop a compelling narrative and value proposition for the Trailhead Platform.

  • Run customer and prospect focus groups to test product messaging and gather feedback.

  • Align with the Trailhead Product Management teams and other product marketers to drive strategy around product positioning for existing products and new launches.

  • Drive the creation of event keynote presentations in collaboration with Product Management teams and product leadership.

  • Communicate effectively and often to ensure all stakeholders, especially our GM and Head of Marketing, are aligned.

  • Track the competitive landscape, understand target markets, and identify market insights to inform product strategies and go-to-market activities.

  • Create high quality content such as demos, webinars, videos, blogs and slides.

  • Work with the Sales organization to refine, test, and align on product messaging.

  • Collaborate with campaigns and distribution teams to support sales enablement, demand generation spanning events, campaigns, social media programs, references and case studies, and press and analyst relations.

Required skills/experience:

  • High energy, personable, innovative, creative individual.

  • Equivalent of 5+ years of product marketing or similar experience.

  • Experience creating product vision/direction via compelling positioning and messaging.

  • Strong organizational and analytical skills, excellent written and oral communication skills, including experience in business discussions.

  • Strong ability to influence and work cross-functionally.

  • Creative thinker that can generate innovative marketing ideas and drive execution.

  • Strong public-speaking and presentation skills.

  • Bachelor's degree or equivalent experience

For Colorado-based roles: Minimum annual salary of $99,200. You may also be entitled to receive bonus, restricted stock units, and benefits.



If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form (https://careers.mail.salesforce.com/accommodations-request-form) .

Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits.

Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay any third-party agency or company that does not have a signed agreement with Salesforce.com (http://salesfore.com/) or Salesforce.org .

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

Founded in 1999, Salesforce is the global leader in Customer Relationship Management (CRM). Companies of every size and industry are using Salesforce to transform their businesses, across sales, service, marketing, commerce, and more by connecting with customers in a whole new way. We harness technologies that can revolutionize companies, careers, and, hopefully, our world.

Salesforce is built on a set of four core values: Trust, Customer Success, Innovation, and Equality. By making technology more accessible, we're helping create a future with greater opportunity and equality for all. This has taken our company to great heights, including being ranked by Fortune as one of the “Most Admired Companies in the World” and one of the “100 Best Companies to Work For” eleven years in a row, and named “Innovator of the Decade” and one of the “World’s Most Innovative Companies” eight years in a row by Forbes.

There are those who choose to work with the best and brightest. And then, there are those who want to do more than just a job. They are the ones improving lives, not only their careers. Having an impact now instead of later. Doing something that’s so much bigger than themselves, an industry, and their company.

We believe everyone can be a Trailblazer. Join Salesforce and discover a future of new opportunities.