Salesforce.com, Inc Senior Manager, Paid Digital in Topeka, Kansas
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We are looking for a seasoned leader to help build and grow our Paid Digital programs, reporting to our Head of Enterprise Marketing. In leading paid digital, you have the track record and vision to help attract, convert, and retain self-service and enterprise users. Your north star is enabling new and existing teams to comprehend Slack use cases, deepen their usage, accelerate conversions, and drive adoption of Slack Connect.
Our mission to make people's working lives simpler, more pleasant, and more productive. Paid marketing is a critical strategic lever enabling us to connect with prospects and customers and help them understand and realize value from Slack. This leader is responsible for optimizing digital channels, identifying new opportunities, and partnering with product, sales, and marketing teams on future growth opportunities.
You are a master project manager known for your immaculate attention to detail. You are the go-to person within your function to get things done and move fast. You are a lifelong learner who understands the importance of communication and meaningful relationships. You have a proven history of analyzing data to identify areas of opportunity, executing in a highly cross functional environment, and an ownership mentality toward outputs.
Slack has a positive, diverse, and supportive culture we look for people who are curious, inventive, and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking and, above all, collaborative. If this sounds like a good fit for you, why not say hello?
What you will be doing
Define the strategy, vision, and roadmap for our paid digital channels to drive Slacks global Enterprise growth strategies
Own and optimize Slack's digital programs including SEM, Display, Paid Social, Content Syndication, et al.
Lead and grow a team of talented and diverse marketers
Design, implement, test, and scale paid strategies across channels including experimentation frameworks that optimize creative, audience and channel effectiveness
Analyze business performance, drive measurable outcomes and clear recommendations to executive leadership
Partner across the Marketing team to build experimentation plans to achieve Self Service and Enterprise goals
Collaborate closely with Product Marketing, Brand, Copy, and Design teams to transform ideas into compelling and personalized messages and product experiences
Organize, prioritize, and forecast experiment output
Generate hypotheses, create customer segments, design and execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise
What you should have
10+ years in growth, performance marketing, or related role – including a minimum of 4 years of managing teams
Experience within a software company is a requirement
Proven track record in planning, designing and executing growth initiatives
Adept with gathering, analyzing, and reporting on large data sets and experience with BI tools
Experience growing and managing high performance teams, ideally with a global mindset
A great storyteller with strong instincts toward user empathy, a quick grasp on identifying problem points, and a constant desire to build toward cohesive, unified solutions
Excellent written, oral, and social interpersonal skills across multiple audiences and method
Passion for growth marketing, optimizing funnels, and Slack!
For Colorado-based roles: Minimum annual salary of $122,900. You may also be entitled to receive bonus, restricted stock units, and benefits.
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